Exxon

Year Published: 1970s

Creator: Exxon

Description: Exxon - 1st TV commercial Exxon’s first TV commercial, where the character "Tiger" announces that the Humble Oil Company is changing its name to Exxon. The ad emphasizes that despite the name change, the quality of products and services will remain the same, using the catchy slogan about putting a "tiger back in our tanks." Keywords Exxon, Humble Oil, TV commercial, advertising, branding, name change, gasoline, products, services, slogan

Complete Record: Exxon - 1st TV commercial Exxon’s first TV commercial, where the character "Tiger" announces that the Humble Oil Company is changing its name to Exxon. The ad emphasizes that despite the name change, the quality of products and services will remain the same, using the catchy slogan about putting a "tiger back in our tanks."

Keywords

Exxon, Humble Oil, TV commercial, advertising, branding, name change, gasoline, products, services, slogan

Transcription

ladies and gentlemen the advertising Hall of Fame [Music] thanks honey special for the humble tigers they want me back humble wants me back humble they want me to tell people they're changing their name to Exxon why tiger you see humble's been selling his gasoline under three different names in different parts of the country now they can sell it under one name Exxon wow we'll be able to put a tiger back in our tanks sounds like a great day job and I've got to reassure people that Exxon will have the same great products and service humble's been famous for good luck tiger you eat paint the town red tiger at humble we're changing our name but not our stripes [Music]

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