EVERYBODY'S DOING IT.

Duration: 7 reels

Genre: romantic comedy

Year Published: 1938

Creator: RKO Radio Pictures Inc.

Credits: Cast: Sally Eilers, Preston Foster, Guinn Williams

Description: Bruce Keene works in the advertising department of Beyers and Company. He and his fiancé, Penny Wilton, believe that a boost in sales of cereal can come about if Keene draws a series of pictograms to be printed on cereal boxes over a 30-week period. The contest is very successful, but Keene tires of creating a new pictogram in the waning weeks of the contest. Wilton fears for her fiancé's future, hires a small-time hood, Softy Blane, to feign Keene's kidnaping so that while in the countryside he will finish the series.

Complete Record: EVERYBODY'S DOING IT. 1938. 7 reels. Credits: Producer, William Sistrom; director, Christy Cabanne; story, George Beck; screenplay, J. Robert Bren, Edmund Joseph, Harry Segall; editor, Ted Cheesman; music director, Frank Tours; music, Hal Borne. RKO Radio Pictures, Inc.; 14Jan38; LP7728.

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