EUROPE'S FINEST

Year Published: 1960s

Format: 16mm

Description: This 1960s color film is a promotion for Renfield Importers, Ltd. and by association, BOAC. The plane is "taking" passengers to the European countries that Renfield imports wines and liquors from as its Blue Chip Holiday Line. It was produced by Screenscope, Inc. Close-up views of the bottles are shown throughout the film. Also shown throughout are many fashions of the 1960s. The film opens with a BOAC (British Overseas Airways Corporation) 747 jumbo jet taking off (:07-1:08). The Eiffel Tower is shown in France, as well as the Arc de Triomphe. People sit in outdoor cafes drinking Remy Martin VSOP Cognac and Cointreau liquor (1:45-3:35). At the Palace of Versailles, Piper champagne is served (3:36-4:35). Rome provides shots of St. Peter’s Basilica, the Forum of Caesar, the Colosseum, and the Trevi Fountain (4:36-5:35). Shown are bottles of Melini Lacrima D’Arno and Chianti Riserva; Martini and Rossi Asti Spumante and Reserva Montelara; and Lamberti (5:36-6:08). At the Piazza Navona Square, outdoor diners enjoy Martini & Rossi vermouth. A bottle of Distilled London Dry Gin also sits on a table (6:09-7:48). Sheep cross a street in front of an three-wheeled AC Invacar in Edinburgh, Scotland (7:49-8:09). The Edinburgh Castle is shown, as are ads for Haig Scotch Whiskey on a bar sign and the side of a bus (8:25-8:43). A couple ride in a Daimler Majestic Major. Arriving home, they each enjoy a glass of Haig Scotch Whiskey and Haig Pinch Scotch Whisky (8:44-10:06). A bottle of King William IV blended Scotch Whiskey is shown on the pavement of a parade as a bagpipe band of men wearing kilts march past, followed by boys and girls wearing sailor outfits (10:07-11:15). In London, watch for multiple view of hot pants, which the cameraman focused on. Scenes of London show ads for Gordon’s gin at Goswell Road, Big Ben, Downing Street, a military marching band, and Carnaby Street (11:16-14:00). A park with a pond and birds shows a relaxed scene for drinking Gordon’s vodka (14:01-14:42). The film closes with scenes already shown in the film.

Complete Record:

Transcription

[Music] all right quite hot [Music] [Music] the men who fly it called the 747 jumbo jet a pilot's dream the wright brothers could have begun and ended their first flight within its 225 foot fuselage and it has done more in the past year to help introduce americans to the excitement of europe than any other aircraft in history likewise renfield has done more than any other importer to introduce the finest european wines and liquors to american homes and restaurants join us now as we visit some of the great cities of europe to discover more about the blue chip holiday line the ultimate in international quality and certainly europe's finest [Music] classically french and undeniably beautiful paris is what history has called the city of lights and what americans still call the city of love [Music] known for centuries as the capital of culture in europe paris is a symphony of monuments and fountains of galleries and shops of museums and people [Music] also famous for elegance and charm paris has always set the styles in fashion and art for the rest of the world sitting in the colorful cafes that dock the wide avenues and promenades frenchmen and tourists alike enjoy sipping their favorite drinks while admiring the many beautiful parisian women [Music] having finally developed tastes and food and drinks the french demand the absolute best in quality two special favorites are remy martin vsop cognac and quantro liqueur remy martin is enjoyed by so many because of its delicate fragrance and smooth taste cuantro a favorite specialty liqueur is admired because of its uniquely pleasing flavor and versatility once considered solely after dinner drinks both are now enjoyed at any time of the day for any occasion parisians thrive on the beauty and richness of their cultural heritage with its immense and dramatic gardens the palace of versailles is truly a spectacular sight it was here in seventeen eighty five that floren louis heitzig presented a bottle of his great champagne to marie antoinette piper a champagne demanded by royalty that is truly worthy of its reputation it is the world's most famous champagne against which all other champagnes are measured its incomparable quality is representative of the beauty that is paris [Music] where the spirit of saint peter and the traditions of caesar seem to still dominate this sunny and classic city of southern europe here amid the shadows and ruins of once mighty civilizations live some of the most animated and fun-loving people in the world today's romans are happy true romantics who love to look at the many pieces of native architecture one of their favorite traditions is throwing coins into the famous trevi fountain an exciting example of fine renaissance sculpture the trevi fountain reminds us of another custom the pure enjoyment of drinking great italian wines the people are especially fond of the outstanding vintages from molini the sparkling wines of martini and rossi's asti spamante and the wines from the excellent lomberty selection for native romans and visiting americans a toast from these great renfield wines is always an order [Music] not far from here is rome's most popular and picturesque square the piazza navona a festive meeting place that is dominated by bernini's famous fountain of the four rivers and what better place to relax and enjoy yet more of rome's exquisite architecture enjoyed here also is the world's most popular aperitif martini in rossi's vermouth sweet or dry americans as well as italians respect its ideal taste whether it be with soda on the rocks or in the perfect martini served in the finest homes cafes and restaurants martini and rossi the world's largest selling vermouth has always enjoyed great popularity as the before dinner drink that brings out the best in good food [Music] so [Music] edinburgh is a surprising combination of the old and the new a city of green parks and grazing sheep of quaint streets and charming shops and above all a city of genuinely friendly people [Music] it took many years of hard work and care to build edinburgh's famous castle and this same care and dedication goes into the making of a good scotch whiskey [Applause] [Music] it's the little things in life that can make a man feel like a millionaire a quiet drive home good company and the waiting glass of 12 year old scotch whiskey [Music] renfield understands and knows why hague and hague pinch can be the only scotch for such moments you can see it in the clear smooth way it pours a richness of spirit that is unmatched by any other scotch to taste pinch is to taste a bit of what's best in life and of course the oldest name and scotch peg it's the quality 86 proof whiskey that faithful admirers have insisted on since 1627 a truly international favorite just ask a scotsman don't be vague ask for hate the scots rejoice in a good value and there's no better reason to celebrate than with king william scotch king william is so good it was appointed as the official scotch of the royal family yet it's a pleasant surprise to the thrifty the scots are a proud people and realize that for centuries distillers the world over have tried to imitate true scotch whiskey and failed from this land of beverage specialists is it any wonder pinch haig and king william are the excellent renfield choices of the greatness found in true scotch whiskey it's true what they say about london a dynamic metropolis populated by europe's most determined and spirited people one such man was alexander gordon who over 200 years ago sought to discover the perfect gin working in the heart of london on gazwell road he eventually succeeded and soon his crystal clear gin became the world's standard of all gins today gordon's gin is the greatest mover among gins gordon's is in and so is [Music] i'll london that [Music] i love everything [Music] to you my baby [Music] huh [Music] i know [Music] my baby [Music] i also know where yes i'll take my time oh yeah [Music] but even in london a man can find a time and a place to relax and there's no better way to take it easy than with gordon's vodka people have already learned that gordon's quality has inspired the only vodka with a patent on smoothness gordon's vodka is the fastest growing vodka in the industry [Music] renfield's blue chip holiday line speaks an international language in every city in every country one thing is clear enjoyment is unanimous and universal how do you measure this enjoyment what is it that can span continents speak every language and know no boundaries perhaps it is the smile of people when they have experienced a sensation that makes them feel a little better that makes them appreciate life a little more renfield thinks that a smile on the face of your customer speaks that language [Music] you


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