Effective writing : Learning from advertising language

Duration: 0:11:00

Year Published: 1971

Creator: Constitutional Rights Foundation | Coronet Instructional Films

Format: 16mm

Color: Color

Sound: sound

Copyright: Registered 18Mar71 · MP21801 (Jul-Dec 1971) Copyright holder: Coronet Instructional Films, a division of Esquire, Inc

Description: Some of the language techniques used by advertisers to attract attention, create sales interest, communicate with connotations, and reason effectively. Applies techniques to writing essays, invitations, and answering help wanted ads. Examines actual advertisements., Shows some of the language techniques that advertisers use to increase their effectiveness, such as using words with multiple meanings and then abruptly using words with single meanings. Discusses how these techniques can be applied to students' writings. Concludes with discussion of ideas to be included in a job application letter.

Complete Record: , Shows some of the language techniques that advertisers use to increase their effectiveness, such as using words with multiple meanings and then abruptly using words with single meanings. Discusses how these techniques can be applied to students' writings. Concludes with discussion of ideas to be included in a job application letter., Some of the language techniques used by advertisers to attract attention, create sales interest, communicate with connotations, and reason effectively. Applies techniques to writing essays, invitations, and answering help wanted ads. Examines actual advertisements.NOTE: Two (or more) records have been merged together to create this data.