Eckrich Foods: Bologna, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Eckrich Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Try this on for size, George. 0:02 - A t-shirt? 0:04 - The first Eckrich Bologna t-shirt. 0:05 The public will eat it up. 0:07 - Mom says they'd rather eat Eckrich quality, 0:08 like bologna, firm and meaty with selected cuts of meat 0:11 and no cereal fillers. 0:14 - But now folks can see the Eckrich difference. 0:15 - Ralph. Make sure they taste the difference. 0:17 - But ... 0:19 - Ralph ... 0:20 ♪ Eckrich means good meat from the heartland ♪ 0:21 ♪ and the secret ingredient is Mom. ♪ 0:23 - How about bumper stickers? 0:26 - Behave, Ralph. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History


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