DIAL S FOR SERVICE

Complete Record: DIAL S FOR SERVICE (1957, sound, 3 min, color, 16mm) Sponsor: Pan American World Airways. Production Co.: Henry Strauss Productions. Resources: Copyright not registered; Richard Rutter, “New Attitudes Made to Order,” NYT, Dec. 31, 1955, 19; “Industry’s Shortest ‘Attitude’ Film Packs Champion’s Punch,” Bus Scrn 18, no. 8 (1957): 38. Holdings: Not reported. Unusual training film produced for airline customer service personnel. The entire action of this potent short takes place in a telephone booth, where the caller displays increasing frustration as he deals with the telephone reservations clerk. Dial S for Service was praised for its laconic minimalism.