Commercials

Duration: 1600

Year Published: 1953

Complete Record: 1. INCOMPLETE clip. B&W, 1953. Man speaking of chrysanthemum flower. 2. Western Electric Manufacturing Company, of the Bell (Telephone) System. B&W, est. mid 1950s. “Telephone Story / Telephone Time” title. Various shots of assembly lines, machines, industrial environment; manufacture of plastic telephones. Early automation and hand assembly. 3. INCOMPLETE clip. B&W, est. mid 1950s. Presumably for Western Electric phones. Knitting mother calls son. 4. Esso Gasoline. color, est. mid 1960s. Cartoon of gasoline station servicemen, smiling and in line, with Esso Tiger dancing behind them as VO of barber-shop style singing. red shift. 5. Cape Hatteras National Seashore, N.C., tourism promotion; long distance telephone service implied (Bell Systems?). color, 1969. “The nation’s first national seashore”. Shots of lighthouse, sunset, seashore, storm at sea with cheap special effects of fishing boat being demolished in waves, rotting timber from sunken ships. severe red shift. 6. South Central Bell telephone. color, est. early 1970s. Colorful, animated commerical, psycho-disco-style, selling color phones. Good color, some scratches. 7. Southern Bell telephone, Bell System. color, 1967. Hipster telephone w/ sunglasses talks to older woman who has forgotten long distance contact info for her cousin, etc. A tad bizarre and slightly humorous. color fade, orange shift. 8. “The Word from Unity”. color, 1969. Man talks about the word “serendipity”, w/ spiritual and religious implications. red shift. 9. “The Word from Unity”. color, 1969. Man at piano talks about the word “courage”, w/ spiritual and religious implications. red shift. 10. Army ROTC program. B&W, 1966. Young man speaks of lazy days at University, and rescuing role the ROTC played in life. Good scene of young man boogying with young woman, testament to the naive mid 1960s prior to the social explosion of Vietnam. :) 11. Walker Scott, The Friendly Christmas Stores. color, 1969. Series of stock footage clips, for a variety of products, revolving around Christmas season. Shots of women at gift wrapping counter, customer woman with mildly outrageous hairdo. Good color quality, ektachrome. 12. Singer Sewing Machine. B/W 1950’s. Pretty lady exhibits machine’s prowess. Glorious spinning shot of sewing machine. 13. Polaroid. B/W, 50’s. Man and Woman take picture of each other and show how quickly photo is developed. 14. Whirlpool. B/W, 50’s. Pretty mom places first place ribbons on features of refrigerator. 15. Betty Crocker Pancake MIx. B/W, 50’s. Cartoon of children making pancakes. Real mom and daughter produce pancakes. Some great on screen text (e.g. two tender secrets) hmmm. 16. Playtex Fashion Magic “Cross Your Heart” Bra. B/W 60’s? Department Store explains bra. 17. Playtex Nurser. Nursing bottle. B/W. Mom gives baby bottle, on screen text. 18. Crisco Oil. Wifey shows how little oil is used with Crisco when frying. Color 60’s. Reddish in spots. 19. Corn Flakes. Yogi Bear cartoon. Yogi plants corn seeds. Little bird eats them. Yogi shows bird that all you need to do is mail corn to Kelloggs and you get back the flakes. B/W, 50’s? Hanna Barbera Cereal commercial. 20. [extraneous clips of Walter Scott footage, #11] 21. Hallcraft Homes Catch Line- Champagne Living. You see champagne bottles with stickers on them saying this. Also a woman’s hand opening a bottle and it sprays upwards and down. Color, 60’s?70’s? Looks like the Brady’s home. Followed by another spot for same product’s “Twin Pack”. 22. More footage for Walker Scott (#11). Department Store merchandise and gift wrap lady. Color 60’s. 23. Lucky Charms Cereal cartoon. Reddish, 60’s. Kids try to capture “Lucky” as he goes through hollow log. He scares them off with bear mask. See big bowl of charms. Kids get him in the end. Old Cereal commercial for General Mills. 24. Mc Culloch Corp. Scott Outboard Engines. Two men tool around in boat. Shows features of engine. Cool graphic of range of outboard motors set in a “V” shape. B/W, 50’s. 25. Magnavox. Color, 60’s. Two guys sit back to back in identical chairs with TV’s in front of them. One guy is just chillin while the other guy keeps getting up to change the TV settings. 26. Crest. B/W, 50’s. Total nuclear family calling grandma. Some how goes to girl brushing teeth. Mom drives her two boys to dentist in a barracks looking building. Both she and dentist proclaim good things about paste. 27. Prell Shampoo. B/W, 50’s. Couple marries, woman washes hair. 28. Tide. B/W, 50’s. Woman at beach. CU of dirt falling off fabric. 29. The Studebaker Lark. B/W, 50’s. Men talking together at roadside cafe. Shots of lark driving down road. 30. Helena Rubinstein “Strong and Long Nails” Color (reddish), 60’s. Lady has no nails. Lady breaks a nail. Lady uses stuff and has pretty wicked nails. Great CU of coating nails. 31. Dial Soap. Woman washes her hair. Brushes hair. A woman tilts her head and smiles. A man talks with woman at his side. The End. Color (reddish), 50’s. Looped Four times. 32. Casite tune up “Honey”. Some animation piece for some auto engine lubricant. Color, 60’s. Gas attendant pours “honey” into engine bee’s attack engine. 33. Walker Scott outtakes. (#11)