Commercial compilation reel # 1

Duration: 800 ft.

Creator: Oddball Reel

Complete Record: 1) MS of a cherry-picker. Its a demolition site. A quarry explodes. Man in a construction helmet shows plans to a young rugged civil engineer. CU of young man putting a cigarette in his mouth. MS of the two men again looking at the plans while the younger one lights up. CU of a hand holding a pack of smokes superimposed with the text “Have a real cigarette... have a Camel”. 2) A cartoon of two parade leaders drumming and wearing signs that say RICH and MILD. A cartoon woman in a funny hat holds 4 lit cigarettes in both her hands and smokes leisurely, her husband lights her another, she takes it and the two walk off together. Enter the parade boys,still drumming and showing off their RICH and MILD signs, a lifesize pack of Camels between them. The two pick up the pack and walk partially offscreen with it, they accidentally leave the pack on screen and go back to pick it up and walk it off the opposite side of the screen. A bunch of packs of cigs crowd the frame and the parade guys scurry out of the way. Cute little Camel song accompanies the cartoon. 3)Low angle WS of a man with a camera high atop a giant building structure. MS shot of him enjoying a smoke. Voiceover indicates that he is a documentary film maker. CU of a hand holding a pack of smokes superimposed with the text “Have a real cigarette... have a Camel”. 4) Repeat of #1 above 5)MS of two women standing poised in front of a plush velvet curtain, it opens to reveal the DeSoto gleaming on a rotating platform. WS of the exterior of a car manufacturing plant.