Clio Awards 1966 Part 1

The American TV Commercials Festival and Forum.

Best Overall Campaign
Alka-Seltzer
Jack Tinker & Partners
Harold Becker; Brilig Productions

Best Copywriting
Sanforized Label - “Close-Up Girl”
Young & Rubicam
John Burghardt, Copy

Best-Major Appliances
Westinghouse Jet Set - “Greatest Thing”
McCann-Erickson
Harold Becker Productions

Special Citation - Automotive
Vespa - “Parking”
Carl Ally
Brillig Productions

Best - Apparel
Arrow Shirts - “Laundromat”
Young & Rubicam
EUE/Screen Gems

Best - Baked Goods
Toast ‘Ems - “Kids”
Foote, Cone & Belding
EUE/Screen Gems; DJM

Best - Banks & Financial
Chemical Bank New York Trust
“The New York Woman”
Benton & Bowles
Cahill, Kacine, Heimann

Best - Beers & Wines
Colt 45 Malt Liquor - “Beach”
W.B. Doner, Detroit
Thomas Craven Film Corporation

Best - Pet Products
Flavor Snacks - “Father & Son”
Kenyon & Eckhardt
John Hubley Studio

Best - Household Items
Best Use of Sound
Dow Drain Opener - “Face”
MacManus, John & Adams
VPI Productions

Best - Men’s Toiletries
Noxzema Shave Cream - “Take it Off”
William Esty
PGL Productions

Best - Personal & Gift Items
& Best Demonstration
Broxodent Toothbrush - “200 Strokes”
Doyle Dane Bernbach
Televideo

Best - Hair Preparations
Clairol Vitapoint - “Airport”
Doyle Dane Bernbach
Televideo

Best - Home Furnishings
Simmons Mattresses - “Love Birds”
Young & Rubicam
Televideo

Best - Oils, Dressings, Condiments
Hunt’s Tomato Sauce - “Relatives”
Young & Rubicam
FilmFair

Best - Pharmaceuticals
Alka-Seltzer - “Small Things”
Jack Tinker & Partners
Harold Becker Productions

Best - Soft Drinks
Tab - “Crazy”
The Marschalk Company
VPI Productions

Tie For Best - Travel
Eastern Airlines - “Birds”
Young & Rubicam
EUE/Screen Gems

Best - Insurance
Continental Companies - “Rififi”
Doyle Dane Bernbach
Brilig Productions

Best - 8-10 Second ID’s & Humor
First Pennsylvania Banking & Trust - “Karate”
N.W. Ayer & Son
Rose-Magwood Productions

Citation - Best 20-Second Length
Esskay Franks - “Cigar”
Van Sant, Dugdale, Baltimore
Freberg Ltd.

Best - Children’s Food & Drink
Luden’s - “The Big L Candy Family”
Erwin Wasey
Gryphon Productions

Citation - Banks & Financial
Tie For Best - Animation Design
Mellon Bank Credit Card
Fuller & Smith & Ross
Freberg Ltd; Jenkyns, Shean, Elliot

Best Jingle (Adapted)
“The Taste of Kent”
Lennen & Newell
Edward F. Flynn, Music Director

International Category
Best - Cosmetics And Tolietries
Pink Palmolive Soap - “Teenager”
Norman, Craig & Kummel, San Juan
Delta Films International, San Juan

Best Color Cinematography
Chevrolet Caprice - “Lazy Afternoon”
Campbell-Ewald Company
VPI Productions
David Quaid, Cameraman