Chrysler's New One Hundred Million Dollar Look! (aka Chrysler 1955 New Car Movie)

[Music] e there's something about a Chrysler something about a Chrysler something about a Chrysler that is fine fine fine a ride can be really thrilling the motor is more than willing you can be proud to say A's M M M your friends will all be staring and wishing they were Shar in the joy that is yours while cruising down the l l line it has Beauty front to rear let us shout so all can hear there's something about a Chrysler that is fine fine [Music] fine this is the city Hollywood California Film capital of the world television Capital too swarming with movie stars and motocar we were on our way home from NBC we just done another TV show it's a great life my partner's mik o Shay my name's Bill Bishop man I always feel great after a good show like that don't you yeah but not that great oh come on be happy there's something about a Chrysler there's something about a Chrysler there's something about a Chrysler that is fine fine fine save it buster we're off the air no I don't care I like that song a ride can be really thrilling the motor is more than willing and you can be proud to say a chs's m m mine no wonder they named you Mike you're always broadcasting well that's better than being named after the thing you are that comes around first of every month Oh you mean it done no I don't mean a done I mean a bill and you know it and leave Jimmy out of this H something about a Chrysler there's something about a Chrysler there something about a Chrysler that is fine fine fine ah friends will all be staring and wishing they could be sharing hey wait a minute hold it [Music] Bill isn't that Don [Music] Wilson yeah big as life and twice as mad as Rochester let's see if we can help him out Rochester how much longer do we have to sit here only until our breath catches up with us well hurry it up we're late now okay hi fellas I what to sayest what's the matter what does it look like the matter we're out of gas don't look at me I put a whole gallon in there two weeks ago only use a little of it this morning to clean some spots out of your clothes oh this is embarrassing on our way to rehearsal too oh these are the sports oh hello fellas I like it I like it what are you doing back there we were in the back seat till we had to get out and push you want to know something that crazy than we are why don't you try taking a taxi not when I can drive my own car yeah if you can drive it pardon me fellas just around the corner there's a station at last and if you wait wait a minute we'll be right back with gas H came prepared first time I ever saw anybody Rush the growa for gas well I better run along too and check on them okay Don see you later the whole trouble is with this old puddle jumper even with gas in it I didn't know Don Wilson had a Maxwell too oh yeah he got it once in salary for announcing you mean yeah you remember that old radio program he had so long for Maxwell House mhm yeah well he got it long time ago H Maxwell House Maxwell automobile he figures yeah figures keeps it shined up nice don't he who keeps it shined up nice Okay okay right seems to me the thing to do would be for him to trade this in on a new car and him pay the difference sure oh c now why not you drive for him you're in a position to demand it oh I can demand it all right but I'd no longer be in a position seriously Rochester don't underrate yourself Wilson needs you more than you need him he does sure beautiful dream awaken to me no I mean it I mean it everybody in Hollywood knows about all the things you do for him in your spare time you're his valet Butler cook chauffer trainer yardman housekeeper janitor secretary Ambassador major Domo and Char defair I am yeah what about barbell lundman and when he can't sleep at nights I read him bedtime stories you see he's right Rochester yeah how about that you're right when he comes back I'm going to up to Mr Wilson and I'm going to say uh-uh not me no no no wait you don't have to do it that way you pick out the car you know Wilson the kind of car that would suit him oh he'd only change it for the most beautiful car that was ever built after all he's got an eye of beauty and something that stands out from all the rest huh that's right why shouldn't he he's Hollywood's biggest announcer why shouldn't he drive a car that's got the most class he should and he should also Drive the safest car his safety means a lot to other people beside himself you're telling me and there's something else Mr W likes especially well and that's Comfort comfort with those air foam cushions and at High Roll center suspension automatic no clutch transmission and and the right kind of power steering and power brakes and air conditioning man driving that car is is as effortless as eating breakfast and [Music] bed here we are with pales of high octane here we are we're on our way againt that seat and open up the tank follows excuse me I hate to interrupt such a good production I'm about where's Wilson where's Don Wilson he'll be coming around the corner pretty soon he'll be coming around hold it will you boys look here's what we're going to do when Don gets back we're going to help Rochester and try to talk Don into getting rid of this old Relic and trying to get him to buy a new car do you want to help us knock it off fellas here he is now all set almost say Don we've been talking about some of the new cars and we know about one of the new ones that's really out of this world huh fellas the car with a new1 100 million look the all new 55 chisler [Laughter] oh I get it now by some strange coincidence you Two Fellas just happen to be working for Chrysler don't you let's say by a happy coincidence that's how we know about him Don we just got back from Detroit oh did you see the new 55 Chryslers we did did oh you're lucky luy taste better cleaner fresher smoother cut cut fellas look I always admire the way you pick up cues but after all uh you're in the wrong commercial we're just merely talking about automobiles Chryslers are better safer smarter smoother stop fellas let's not overdo it hey wait Don this gives me a great idea after all you know it's a matter of taste buying a car too Bill why don't you tell them all about the new 55 Chrysler the boys can ride up some nice singing commercials and we'll all get together and maybe we can sell a new Chrysler to um you know who okay okay okay okay okay I don't know who you Fells are ganging up on but I do know that for the past several years Chrysler Engineers have been secretly working on a completely new car what I want to know now is this it Don this is it m that's good and getting better all the time and you probably know that during those years the engineers have been experimenting with several idea cars you mean sort of dream cars of the future in a way but a little more down to earth than the dream car approach they've picked some of the tricky new things that people go for in this country and some of the best features are the most popular French and Italian sports cars but they haven't copied anybody the new Chrysler is completely new from Bumper to Bumper completely revolutionary without being uh uh uh screw ball uh let's say impractical you say impractical I'll say screw what's that I don't know sounds like a phone Rochester oh excuse me I forgot telephone Mr Don Wilson's phone radio and TV announcing neatly done I'm looking right at this kid and I still don't believe it haven't you Fells ever seen a car telephone before yeah must be one of the early modelers who in Detroit is calling operator the prince what Prince all Quin would you mind spelling it please e c q u i n and and whatc Q hey that's Ed Quinn that's the boss put him on put him on oh oh oh uh put Mr Quinn on operator yes [Music] ma'am we're ready on your call Mr Quinn you have a direct line to the dealer meeting thank you I hate to interrupt our friends out there in Hollywood but now that you're about to see the newest and greatest car ever built I have a few thoughts I would like to get off my chest first I want to greet the ladies here today I know you have already been welcomed I just want to add that we at Chrysler feel that you are Mighty important members of the team and certainly the prettiest we're especially happy to have you here today because the amazing and beautiful new Chrysler you are about about to see was styled with women like you in mind I'm glad also we have so many salesmen here today some of you have been one of us a long time others are comparatively new but to all of you to dealers and salesmen alike I say this gentlemen this is the year Walter Pete Chrysler once said the most anxious the most exciting the happiest moments he'd ever known were when he presented the new models to the dealers today I'd like to Echo his sentiments I know you've heard and you've read that big changes were taking place at Chrysler the last few months many of you have asked me what are they going to be like I got to answering that with a question of my own what kind of a car would you like to see to that seems I always got the same answer they'd think a minute then say I don't know different looking I guess how much different I'd ask you mean Buck rogery oh no they were quick on that one but different so the best I could figure out what they really wanted was a car that would be the embodiment of a trend first of all a beautiful car correctly styled in the best of taste with a lot of new features that will set the standard for years to come well gentlemen that's what we have we haven't copied anybody we have created for you Chrysler Originals we are in the advanced trajectory of the trend in automobiles in fact we're as far ahead as it is safe to go in one big change I know as well as I'm standing here that this year we have the cars the rest of them will be copying for a long time to come in all sincity ladies and gentlemen of Chrysler I think this is about the proudest moment of my life presenting to you the new cars direct from the new Chrysler Proving Grounds okay Mr operator fade me out pull back these curtains open up this screen let Bill Bishop take it from here [Music] oh from the new Chrysler Proving Grounds okay Mr operator fade me out pull back these curtains open up this screen let Bill Bishop take it from [Music] here this is Chrysler for [Music] 1955 there you are the all new All American Beauty and it's all wonderful Chrysler's new $100 million look first and foremost there's lyrical Beauty surging with power Beauty 250 horsepower in clean long low lines T Sleek metal work a perfect proportioning of hood too and rear deck a symphony in motion America's most smartly different car this is the New Yorker deluks the long slightly crowned Hood sweeps forward and downward between the clearly defined front fenders The Divided Grill emphasizes its width and lowness two elements with a graceful chromed box check Motif are set directly above a third opening which extends across the front of the car body color extends down between the openings to further emphasize the lowness of the Forefront and to form a setting for the distinctively new medallions immediately below the twin grills a horizontal bar of gleaming Chrome extends across the lower opening it widens into a band and wraps around the corner of the fender the bumper also wraps around the fender to the wheel opening unifying the whole front end the graceful floating bar bumper buper guard carries oval parking lights in each end headlight vessels of heavy sculptured Chrome thrust boldly forward of the fenders the whole front end treatment is one that seems to shout Under This Hood is the most powerful engine yet in a car that's eager to go the long graceful sweep of the hood affords a new close in view of the road and of each Fender the fender have been defined to add interest and break up any suggestion of bulk and for the very important reason that fenders have always been a characteristic part of an automobile the wheel openings are prominent to point up the functional beauty of the wheel for centuries artists have declared the wheel to be the perfect art form we are capitalizing on it the wheel covers are patterned to throw off flexs of light as they roll a strong character line formed in the body metal itself runs straight back along the side to fa smoothly into the clearly defined rear fender this line is further accentuated by the upper band of the Dual sweep moldings of the New Yorker Delux this neat touch unifies the side treatment and helps give the long slim appearance it also hits you with a dramatic flash of color by repeating the roof shade in two-tone models Beyond on the wide curving rear window the slightly crowned deck slopes downward between the fenders giving them distinctive definition the outboard location of the tall deeply sectioned tail lights the long tapering chromed Spears on either side of the Chrysler Shield the big wraparound bumper and floating bar guard all give emphasis to the wide expanse of the rear end the Striking head-on view reveals the strong Road hugging appearance created by the pronounced ins slope above the Belt Line referred to among stylists by the Marine term tumble home and it does hug the road on even the sharpest curves the new front suspension controls body lead the new Chrysler not only looks wider it is wider below the belt line the gently tapering roof lines The increased glass area of the enclosure all serve to concentrate the apparent mass of the car low to the ground where it belongs without a doubt you have already noted the new windshield with its crisp looking Cadet visor or Sky brow here for the first time is a real for sure honest to goodness full wrap around let me show you what I mean up to a short time ago most windshields were like this they were installed on a slant like so then someone got the idea of bringing the glass on around first further to provide more glass area and partially correct the blind spot of the a posts it did provide more glass area it did move the bottom part of the post back but it left the post perpendicular now it's so happens that most of the things we see through our windshields are also perpendicular signposts are perpendicular buildings poles people are all perpendicular unless they get knocked horizontal a perpendicular object the width of a windshield post that close to your eye can pretty effectually block out perpendicular objects as far away as the curb or approaching from the side the same width post reset a slant and it doesn't take much of a slope to do it always leaves at least part of the perpendicular objects in view so Chrysler designers pulled the top of the glass around too as well as the bottom providing a true wraparound or super Scenic windshield still more glass area with a slanted end poost cleaning up another blind spot here's how it Compares in actual use we are looking out through the windshield of a well-known competitive car now watch your view as we switch to the new Chrysler super Scenic windshield and downs slant hoodline it opens up before us like all Outdoors or looking at it another way here is a still picture of your view through the same competitive windshield watch again how the view opens up when you look at the same one out of the new Chrysler revealing things you didn't even see before but let's stop and take a look at the interior of this flashing new Beauty when you go to open the door your first thrill will be the completely new and distinctive handles an adaptation of the handles first seen on the Chrysler idea cars they operate on a simple pushpull principle step into your dream car come true what do you notice first the rich stunning interior the imaginative Dash the uncluttered steering post here is the latest development in truly automatic Drive first we eliminated the clutch now we have removed the extraneous quadrant and selector lever from the steering post and located the lever in the dash with the other controls in Easy reach but out of the way the operation is the same just start the motor move your selector into drive position and go you may drive for hours without touching it again and doesn't the column itself have a clean able look now all you have to do with the steering wheel is steer Chrysler's full-time power steering has been further improved through the use of Co axle construction it requires less turning of the wheel to park than in competitive CS note the ease with which she circumnavigates the Maze of Highway [Music] cones there are two new features in braking the new suspended foot brake combined with power braking reacts faster with less pressure and eliminates the unsightly hole in the floor to shut out dirt fumes and noise the power brake assembly has been moved from under the car to the engine side of the cowl partition close to the pivot point of the pedal the new handbrake with a completely separate braking system is mounted directly in the panel face for instant accessibility of course A Center of interest in the new Chrysler interior is the beautifully conceived instrument panel the glareproof safety cushion has been made deeper and brought around into the doors creating a definite cockpit feeling the control panel includes a new search tuning radio available this year are electrically operated Windows the whole interior has a clean fresh contemporary look with a dash of sports scar flavor seatbacks have a new bolster within a bolster effect an interesting pattern and color combinations exciting new fabrics and colors together with the coil spring Foundation they become about the most comfortable seats in the world more comfortable than most Home Furniture the carpet matches the rest of the color keyed interior its deep Loop pile is of heavy denier rayon yarn backed with soft sponge rubber yes sir there goes the peak of performance the pride of possession in other words there goes a 1955 Chrysler ahead waiting its turn to enter the world's largest speed oval is the New Yorker duuk St reges all the wonderful features of the four-door are repeated in this Beauty Plus the popular components of the hard toop in the front seat the same feeling that you are sitting in a cockpit with a sensation of spaciousness power and security the seat cloth is a new nylon faed random pattern that is beautifully accented by the richness of the lighter colored pleated leather [Music] bolsters [Music] another new Chrysler The Windsor Deluxe foror and look what's happened to it in the first place it has a new engine a brand new Spitfire V8 using the same block as its older brother the Firepower V8 185 horsepower that's a 50% hike that's the big news this year the Windsor duuk 2 is a new Chrysler from Bumper to Bumper a slim vigorous Motorcar whose power of Attraction matches its power of action the same powerflight transmission coaxial power steering are available along with new suspension and new structural strength and many other improvements and refinements are in this dramatic addition of America's first family of Fine Cars the new divided Grill emphasizes the same width and lowness the new super Scenic windshield with offthe glass parking for the windshield wipers the same long tapering roof lines along the side the character line is accented by a single bright Chrome molding strikingly new interior fine car style and appointments four-door sedans are available in three optional combinations of two-tone Fabrics it looks as Pride worthy going away as it does coming toward you here's a car that doesn't look built by the mile and chopped off by the yard it's another completely new Chrysler whose distinction and integrity will set it apart anywhere on the road let's watch a few Proving Ground tests such as the water [Music] tank the unimproved road the Windsor Delux and all the other Chryslers have to prove their stamina and Round the Clock all types of service at Chrysler performance still counts they must be involved vulnerable to dust even the Rocky Road to Dublin was never like this but it gives you a rough idea and lastly the car that rates fanfares in any company the Imperial we start with the name because that's the only thing about it that hasn't changed the new body which it shares with no other car in the Chrysler line sets it apart from anything that has yet appeared on the luxury car scene the Glamorous Imperial is large and commanding but without any look of oppressive bulk its slim lines taught body metal and classic proportions see to that it is a car in which every component is carefully integrated to make it what it is a car that looks like a car it's a longer car inside not AER wheelbase its interior room is now greater than any other car including the cad Fleetwood it's a wider car inside 4 in wider in Hip room the long low sloping Hood suggests the feeling of forward motion and the powerful engine that purs beneath it a slight crease in the metal helps driver orientation a focal point this year is the new super Scenic windshield completely unlike any ever offered before on any car a complete wraparound glass that increases driver visibility set off by the short Cadet visor and off the glass parking for the wipers centers of interest in the rear end treatment are the unique tail lights on gleaming chromed Saddles at top the rear fenders unlike any ever found before except on the famous Chrysler idea cards they proclaim the distinctive character of the new Imperial the gently crowned and sloping rear deck defines the fenders which with the upstanding tail lights are an appreciated Aid in parking this long car this then is the Imperial at first glance a car designed for the utmost in Beauty safety and performance and executed with a Devotion to Perfection that is traditionally Chrysler the interior styling carefully conveys the air of luxury that the world has come to expect of the Imperial the new padded cockpit front seat the new uncluttered steering column new efficiency instrument panel luxurious new Fabrics in high style patterns and combinations the electrically operated front seat moves up and down forward or back at the fingertip Touch of a button the door windows also are push button controls the traditional richness of Fine Fabrics takes on added meaning through striking new bolster and trim designs bright work is finely crafted and handled with discrimination and good taste the complete Decor styled for those who appreciate the finest in the Imperial Newport dramatic new Interiors complement and accentuate the Vivid new body color combinations the new features of all Imperials include new Beauty and Prestige 4 in longer and 7 cubic feet roomier increased horsepower powerflight transmission COA axle power steering power brakes power lift seats and windows super ENC windshield search tuning radio and backseat radio speaker a completely new Heating and ventilating system and greatly improved Chrysler air temp air conditioning truly more than just a new car ladies and gentlemen you are watching glamour in motion what's this oh we were almost forgetting one of our best sellers the New Yorker convertible you will look far and wide to find anything is low wide and handsome and here is another case of handsome is and handsome does flashing appearance with flashing performance to match I'm going to pause a moment and let you just enjoy this car's looks [Music] in closing I have one more thing I want to say so far I haven't said a word about Chrysler engineering maybe we've heard about it so much it's gotten to be old stuff we know it's there and we know it's good sometimes I wonder if we don't forget get how good it is in this closing minute we're going to give you a quick demonstration you'll never forget I've already told you about the new Chrysler Proving Grounds with the largest high-speed oval in the world there it is down there you can even see our car picking up speed as it goes around wonder how fast they're traveling on that straightaway ohoh over 100 m an hour and still climbing of course on this track a car is operating under near perfect conditions you wouldn't think of trying this anywhere [Music] else [Music] 110 that's on a straightaway but we're coming to a [Music] curve the needle's hitting the pin 120 mph how can he oh for Pete's sake he's taken both hands off the wheel talk about Road hugging and cornering ability that's mechanical Perfection that in in case we've forgotten what we have that is Chrysler engineering and there's a lot more but that's all I can think of right well that ought to be enough for a starter You full has got the singing commercials ready yeah just about good I'd like to hear them you're going to hear plenty how about it shall we give it a try why not have you heard no haven't you heard well where have you been and we'll say it again for this is worth repeating repeating repeating and every word we say is true so true so we'll keep on repeating repeating repeating a Chrysler is a car for you just you they'll tell you by The Hundreds the thousands and the millions that Chrysler is the car for [Music] you the rich man for and they know their money's worth and get it in a Chrysler the finest car on Earth the engine will mention the new Firepower V8 250 horsepower like a spit fire it's great fulltime power steering power seatless power brakes they've got what it takes there's power to go there's power to stop power toise and L the top and the body is low wide and handsome it's the most beautiful thing on attractive to dve to see and on closer inspection you'll find it Perfection a mod symy here is beauty Beyond Compare Christ designed with the greatest of care to young and old it appeals every heart it steals the most beautiful thing onel well how you liking it done pretty good huh yeah I don't know who the poor Duffer is you're doing this for but if he doesn't buy a 55 Chrysler he's crazy this is the all am Mr Mrs America calling Mr and M America get in line line line you will find you GL that you're alive so that you can drive this brand new 55 you will shout there's something about this wonderful Chrysler that is f F fine f