CHOCOLATE CROSSROADS OF THE WORLD

Year Published: 1960s

Description: This 1960s color film depicts a tour of the Hershey Chocolate Factory in Hershey, Pennsylvania, featuring a sanitized and some might say shameless history of the chocolate trade, including harvesting of bean pods with child labor. The film also includes an overview of modern industrial confectionery production methods, Milton S. Hershey homestead, the Hershey Museum, and Hersheypark amusement park attractions and stadium (TRT 25:54). Children board a Greyhound bus bound for Hershey, PA. One boy wears a charro outfit and sombrero (0:07). Opening titles. Also on the bus: A black boy wearing a kufi and kente cloth; a girl in a huipil dress; a boy in a ranchero hat, carrying a whip; a boy in a straw hat, carrying a banana (0:27). Topiary letters on the front lawn of the Hershey factory spell, “Hershey Cocoa.” Aerial photography shows personalized smokestacks. The bus, a “Scenicruiser,” parks and the stereotyped children, each representing a cocoa or sugar producing nation, disembark (1:17). A tour guide greets the visitors. A map of “the chocolate town” (2:09). Children ride a ferris wheel at Hershey’s amusement park, aka Hersheypark. Gardens, landscaping. Hershey Museum. A drill team at Hersheypark Stadium. Sign: “The Homestead” and the birthplace of Milton S. Hershey (3:01). The guide steps before timeline panels illustrating the history of chocolate: Christopher Columbus in 1492, Kiplingcotes Derby and Cortez in 1519, Spanish Monks in 1600, English “Chocolate Houses” in 1700, and Milton Hershey in 1903, his arm around a young boy (3:44). Factory exteriors. A California Hershey factory (6:01). An animated map shows supply lines from Mexico, Costa Rica, Ecuador, Colombia, Venezuela, Trinidad, Ghana, Nigeria, Cameroon, and the Ivory Coast. Outlines of each country are overlaid on closeups of the children representing each region (6:54). Growers on an equatorial cacao plantation. Cacao trees. Pods are cut down with machetes and loaded onto a burro (7:45). Child laborers hand pods to adult overseers with machetes, who split the cacao pods open. Narration calls this a “family affair” and explains that a “good breaker” child will open 500 pods per hour (9:14). Closeup on cacao seeds and pulp, a girl’s hands, a swinging machete (9:58). Seeds or “beans” are shoveled off a wood floor during fermentation. A farmer pushes a full wheelbarrow to a drying trough. Beans are raked (10:17). Packing burlap shipping sacks (10:57). The tour guide looks up at an elevated painting of Milton Hershey smoking a cigar. Crossfade to rural PA. The Hershey Community Center Building. A bronze statue: “His Life is Our Inspiration” (11:32). An illuminated flow chart depicts the manufacture of chocolate (12:53). Sacks of beans are emptied into bins. Beans rush along conveyor belts (13:33). Towering silos (14:02). The beans are cleaned by machine. A scale measures beans from Lagos, Trinidad, Ghana, Samoa, Arriba, Bahia (14:21). A rotating, cylindrical roaster. A bean is cracked open, separating the nib from the husk under a magnifying glass (15:19). Nibs are ground in a milling machine, exiting as chocolate liquor (15:39). Ingredients and final products at a glance (16:20). A hydraulic press produces cocoa butter and cakes of cocoa powder (17:02). Cans of Hershey’s powder and syrup roll off a production line (17:43). A sugar plantation. Sugar cane stalks are cut down with machetes. Growers haul crops by oxcart (18:02). A Heil truck trailer carrying milk. Dairy cows at pasture (18:46). Streams of pouring milk, chocolate liquor, and sugar. Mixing machines and refiners (19:15). Chemists in a food lab test samples in glass beakers (20:20). “Home economists” bake a cake in a test kitchen (21:05). Factory workers mold, cool, and wrap chocolate bars (21:29). Hershey’s Kisses are extruded in bulk. Miniature Mr. Goodbars are packaged (22:26). Hershey-ets (22:58). At the tour's end, the children are rewarded with milk chocolate bars and guided through a gift shop. They say goodbye in Spanish, Portuguese, French. Reboarding the bus (23:25). A “kiss” in place of a street sign. Children read brochures and fall asleep (25:01). Directed by Marvin H. Fisher; Executive Producer: Edward Edelstein; Written by Donald Hillman; Narrated by Jerry Damon; Photography by John Burke. The “guidette” was Wynne Miller. We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Transcript Follow along using the transcript. Show transcript PeriscopeFilm 759K subscribers Videos About Support Us on Patreon

Complete Record: This 1960s color film depicts a tour of the Hershey Chocolate Factory in Hershey, Pennsylvania, featuring a sanitized and some might say shameless history of the chocolate trade, including harvesting of bean pods with child labor. The film also includes an overview of modern industrial confectionery production methods, Milton S. Hershey homestead, the Hershey Museum, and Hersheypark amusement park attractions and stadium (TRT 25:54). Children board a Greyhound bus bound for Hershey, PA. One boy wears a charro outfit and sombrero (0:07). Opening titles. Also on the bus: A black boy wearing a kufi and kente cloth; a girl in a huipil dress; a boy in a ranchero hat, carrying a whip; a boy in a straw hat, carrying a banana (0:27). Topiary letters on the front lawn of the Hershey factory spell, “Hershey Cocoa.” Aerial photography shows personalized smokestacks. The bus, a “Scenicruiser,” parks and the stereotyped children, each representing a cocoa or sugar producing nation, disembark (1:17). A tour guide greets the visitors. A map of “the chocolate town” (2:09). Children ride a ferris wheel at Hershey’s amusement park, aka Hersheypark. Gardens, landscaping. Hershey Museum. A drill team at Hersheypark Stadium. Sign: “The Homestead” and the birthplace of Milton S. Hershey (3:01). The guide steps before timeline panels illustrating the history of chocolate: Christopher Columbus in 1492, Kiplingcotes Derby and Cortez in 1519, Spanish Monks in 1600, English “Chocolate Houses” in 1700, and Milton Hershey in 1903, his arm around a young boy (3:44). Factory exteriors. A California Hershey factory (6:01). An animated map shows supply lines from Mexico, Costa Rica, Ecuador, Colombia, Venezuela, Trinidad, Ghana, Nigeria, Cameroon, and the Ivory Coast. Outlines of each country are overlaid on closeups of the children representing each region (6:54). Growers on an equatorial cacao plantation. Cacao trees. Pods are cut down with machetes and loaded onto a burro (7:45). Child laborers hand pods to adult overseers with machetes, who split the cacao pods open. Narration calls this a “family affair” and explains that a “good breaker” child will open 500 pods per hour (9:14). Closeup on cacao seeds and pulp, a girl’s hands, a swinging machete (9:58). Seeds or “beans” are shoveled off a wood floor during fermentation. A farmer pushes a full wheelbarrow to a drying trough. Beans are raked (10:17). Packing burlap shipping sacks (10:57). The tour guide looks up at an elevated painting of Milton Hershey smoking a cigar. Crossfade to rural PA. The Hershey Community Center Building. A bronze statue: “His Life is Our Inspiration” (11:32). An illuminated flow chart depicts the manufacture of chocolate (12:53). Sacks of beans are emptied into bins. Beans rush along conveyor belts (13:33). Towering silos (14:02). The beans are cleaned by machine. A scale measures beans from Lagos, Trinidad, Ghana, Samoa, Arriba, Bahia (14:21). A rotating, cylindrical roaster. A bean is cracked open, separating the nib from the husk under a magnifying glass (15:19). Nibs are ground in a milling machine, exiting as chocolate liquor (15:39). Ingredients and final products at a glance (16:20). A hydraulic press produces cocoa butter and cakes of cocoa powder (17:02). Cans of Hershey’s powder and syrup roll off a production line (17:43). A sugar plantation. Sugar cane stalks are cut down with machetes. Growers haul crops by oxcart (18:02). A Heil truck trailer carrying milk. Dairy cows at pasture (18:46). Streams of pouring milk, chocolate liquor, and sugar. Mixing machines and refiners (19:15). Chemists in a food lab test samples in glass beakers (20:20). “Home economists” bake a cake in a test kitchen (21:05). Factory workers mold, cool, and wrap chocolate bars (21:29). Hershey’s Kisses are extruded in bulk. Miniature Mr. Goodbars are packaged (22:26). Hershey-ets (22:58). At the tour's end, the children are rewarded with milk chocolate bars and guided through a gift shop. They say goodbye in Spanish, Portuguese, French. Reboarding the bus (23:25). A “kiss” in place of a street sign. Children read brochures and fall asleep (25:01). Directed by Marvin H. Fisher; Executive Producer: Edward Edelstein; Written by Donald Hillman; Narrated by Jerry Damon; Photography by John Burke. The “guidette” was Wynne Miller. We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Transcript Follow along using the transcript. Show transcript PeriscopeFilm 759K subscribers Videos About Support Us on Patreon

Transcription

[Music] this is the story of those products so let's take a trip it's their trip your trip let's visit hershey pennsylvania better known as chocolate town usa the chocolate crossroads of the world [Music] [Applause] [Music] [Applause] [Music] within a few short hours from the united nations hershey pennsylvania becomes a reality you know you're near when you see the two huge smoke stacks which stand high above the largest chocolate factory in the world and very often the aroma of the chocolate greets you when you're still some distance away no one ever forgets their visit to hershey there's so much to see and do there's fun excitement and many educational points of interest of course the main point of interest in this unique community which is located in the heart of the pennsylvania dutch country is the plant where chocolate is made every year thousands and thousands of people take a tour through this plant to see the history of chocolate its origin manufacture packaging today these children are here because they have a special and personal interest to see how the raw materials which come from their particular countries are used in the making of the hershey products children from the countries where the cocoa bean is grown children from sugar-producing countries children from the countries which produce the supplies important to packaging children countries goods and services industry the vital ingredients necessary to a prosperous and peaceful future [Music] since the factory is usually the first stop for visitors we put this map of the community here so that everyone can see where everything is located we're pleased to have you children as our special guests and know you'll want to see and do as much as possible the amusement park is always a big favorite [Music] the hershey gardens known for its great variety and beauty of plants and flowers is also a most popular attraction a great deal of early american history is found in the hershey museum [Music] maybe we'll see a thrilling event in the big stadium go to the homestead birthplace of milton s hershey founder of this industry in town soon you'll actually be visiting all these places but like all good things let's go back to the beginning even before the establishment of hershey and the chocolate industry here let's go back to when chocolate making really began to develop what is certainly the most famous and popular flavor in the world the story of chocolate its discovery and use over the years is illustrated in part on these panels before christopher columbus discovered the new world in 1492 the aztec indians of mexico and the mayas of central america cultivated and used cacao or cacao as a food some years later when cortez invaded mexico he learned that the aztecs placed great value on the cacao beans both as a food and as a medium of exchange the mexican emperor montezuma introduced cortes to a drink made from the beans which they called chocolate of course from this we get the name chocolate and we get cocoa from cacao it was said that the emperor was so fond of the drink that he took no other beverage drinking up to 50 goblets a day could you drink that much yes [Music] after cortez introduced coco into spain soon became very popular although spain tried to control the world's source of cocoa it became known to other explorers soon italy france and austria were enjoying its pleasing flavor the custom of drinking chocolate then spread to england and germany where chocolate houses became very popular but only the wealthy could enjoy drinking this delicacy because the price was so high [Music] but as time went on manufacturing methods were developed which brought the product within the reach of everyone in 1903 milton s hershey returned here to the spot where he was born to establish what has now become the largest chocolate plant in the world [Music] as we've learned this vast industry started many centuries ago with the discovery of the cocoa beans times haven't changed for whatever the end product may be we still must start with the cocoa bean almost every day a great deal of the world supply of cocoa beans finds its way to the community of hershey while other shipments are routed to the hershey factory in canada this modern plant is fully equipped for the manufacture of all chocolate cocoa products still more beans shipped to the newest member of the hershey manufacturing family in california yes an unending uninterrupted flow of raw materials bind hershey and its far-off suppliers together in an unbreakable bond of partnership so important is this constant flow as to rank the sale of cocoa beans in many of these nations as one of their most important industries ghana nigeria brazil [Music] cameroon venezuela mexico [Music] trinidad costa rica [Music] ecuador the majority of the countries which supply the beans are located near the equator the climate is more suited to the cacao or you may prefer to call it the cocoa tree the care in the growing of these trees is carefully planned in order to get the most beans and the finest quality the trees are not very tall the leaves are always green and these large melon-like pods grow on the trunk and branches if within arm's reach the ripe orangey yellow pods are cut down with a machete [Music] when beyond normal reach they're cut down carefully with a long-handled knife called a podadera so as not to break the tender branches the average tree yields from 20 to 30 pods per year the native workers know when to harvest these pods and when ripe they're cut down then transported to a central area to be opened most often the process of opening the pods becomes a family affair for you will find the men young boys and sometimes the women cutting them open with sharp rounded knives the younger children play nearby or sit in fascination as they watch to learn a job which they will be performing in a few short years a good breaker will open up to 500 pods an hour when opened the pod reveals from 20 to 40 white beans surrounded by a glistening moist pulp the light-colored beans are then removed the pod thrown away this is an important step for it takes about 400 dry beans to make one pound and there's hardly two ounces in an average pod when the beans are removed from the pods the sugary pulp surrounding the bean begins to ferment in the process heat is generated and the overall effect of this mild natural treatment is the development of a desirable brown color in a fine full flavor after a six day or longer fermentation period the beans are spread out in the sun to dry once thoroughly dried the beans are packed in large burlap bags and ready for shipment this is the first step in the careful process of making the world's most popular [Music] flavor well we now have a good picture of the growing harvesting and preparation of the cocoa beans also a better appreciation of some of your native countries before we see the actual making of chocolate and cocoa let's find out how all of this became a reality milton s hershey founded this town in this vast chocolate industry in 1903. his was a typical american competitive enterprise story for he lived through three separate business failures before coming back here to central pennsylvania where he was born then succeed he did and under his guidance one of the most perfectly planned towns in america grew into a reality his compassion and love for people resulted in the creation of a community worthy of his name through his tireless efforts to create an economical nutritious food the hershey chocolate flavor was born in his lifetime milton s hershey traveled the world now the world travels to the community he founded and when we're young we all hope and wish and dream that we could be the pilot of a big airplane or the engineer of a huge railroad train or a great athlete or a glamorous movie star or have a big chocolate factory of our own and many times dreams like these come true one of them did for mr hershey but to make good chocolate is not easy now this is called a flow chart much of what is here is seen when visitors take a conducted tour through the plant step by step it shows what happens to the cocoa bean from the time it arrives through to the finished product by boat from your countries then railroad cars to our factory the bags are unloaded open and the beans are poured out into these large bins then through a series of conveyor belts they are transported to the top of the silos where they are stored until needed for production these silos hold about 90 million pounds of beans that's approximately 1 300 railroad freight cars and the silos are being constantly filled then emptied as production demands immediately upon entering the plant the beans pass through a remarkable cleaning process through the use of screens magnets and individually controlled airstreams all dust and loose shell fragments are separated chocolate making is in essence a custom craft even though it is a mass manufactured product the size color quality and the names of beans vary from country to country oh next the roasting process takes place in large revolving cylinders the amount of time taken depends upon the variety of the beam being roasted after roasting then cooling the shell is cracked away from the rest leaving the inside or the meat of the bean this is called the nib the nibs are then fed into a milling machine where they're squeezed and ground between large heavy steel discs it goes in at the top as little pieces of cocoa bean and comes out in a liquid form which is the basic ingredient of all forms of chocolate [Music] [Applause] [Music] now so far we've seen the cocoa bean after it was cleaned then after the shell was removed leaving the meat or nib and then the grinding process transforming the nib into a chocolate liquid i'm sure you're all familiar with the chocolate bar and chocolate kisses and with the cocoa that you mix for drinking or baking well chocolate and cocoa are made differently although up to this point in the manufacturing they are the same let's take a moment to find out how the cocoa products are made the chocolate liquid destined to become your morning cup of cocoa is pumped into a giant hydraulic press tremendous pressure is applied as a result a yellow liquid known as cocoa butter is removed in part pressed cocoa cake is left this is cooled and pulverized into a fine powder to achieve the pleasing brown color and fineness of cocoa cocoa is then packaged for many uses as a powder for drinking or baking much of it is turned into syrups for drinks or uses delicious topping [Music] sugar is an important ingredient in the making of many products a number of our guests come from countries which produce this commodity as does the cocoa bean the growing use of sugar again helps to bring producing and consuming nations closer together the manufacture of milk chocolate requires ready access to large quantities of rich fresh milk in fact this valley was chosen by mr hershey as the site for his first factory because its rich farmlands offered a quick and steady supply of the finest quality milk just think it takes more than fifty thousand cows to produce enough for one day's need chocolate america's favorite chocolate product is made by blending together milk sugar and the basic chocolate liquid large mixing machines now take over and the mass slowly changes in texture at this point the chocolate in heavy paste form is sent through a steel roll refiner this is done to achieve the velvety smoothness found in the finished product now the final smoothing and flavor development in the making of milk chocolate takes place in huge machines equipped with heavy rollers this is called conching back and forth moving the paste continuously for several days blending the ingredients together to reach the desired flavor but before this finished product can be sent on to be molded into the sizes shapes and types of chocolate so familiar to all of us our team of chemists and home economists must give their approval theirs is the specialized hub of research analysis examining developing and creating new techniques quality tests on each and every product are constantly performed here in this laboratory as with the workers throughout the plant nothing is left to chance only the best is wanted and the best is achieved certainly the tastiest job and one which any youngster would really enjoy is that of the home economists their pleasant duty is to find new food ideas incorporating chocolate products take your pick pies cakes cookies desserts flavorings all manner of recipes tested and tried in these spotless kitchens for convenience chat is molded into many forms this is accomplished by special machinery to ensure the correct appearance proper body and fine texture the formed chocolate is then cooled at a fixed rate to keep intact the hard-earned flavor then finally wrapped and packaged in recognizable containers for shipment [Applause] one of the most fascinating sights to be seen here is the kiss making operation [Music] bite size miniatures are an example of the vast variety of shapes and sizes into which chocolate is made [Music] certainly the most colorful of all is the hersheyette it's amazing how the individual letters are placed on each piece [Applause] the topping of the trip for all visitors are the samples given it's twice as much fun to eat the chocolate offered because the visitor can now appreciate even more the effort that went into the making of it we're so happy that you could visit us today thank you please come back and see us real soon goodbye [Music] thank you very much [Music] we've just experienced the teamwork of the many nations around the world which produced the original raw materials used in making chocolate to in effect create this great industry and model american community and yet the story of chocolate does not end here in hershey pennsylvania for as milton as hershey believed time works wonders and new uses in the future will undoubtedly be found at chocolate town usa for this internationally created and internationally consumed food whatever the reason the explanation for chocolate continuing to be the world's most popular flavor taste is answer enough for these children though has been added a new element and that is a dimension of understanding one upon the other for common survival of what people of different backgrounds regardless of age race religion color or creed can give to get with the common good of all [Music] you


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