Chevrolet Advertising Rings The Bell

Creator: Handy (Jam) Organization

Format: 16mm

Sound: sound

Description: 11:22:13:21; VS Hand cut out of cardboard rips through newspaper and rings doorbell; Door opens, there stands sticklike figure with SATURDAY EVENING POST cover for an abdomen; VS Covers of magazines, SATURDAY EVENING POST, HOLIDAY, LIFE, TIME; Door opens, there stands same stick like figure with newspaper for abdomen; CU front page of "Daily News Gazette; Series of newspapers are thrown neatly on top of each other, last headline reads: $2,000,000 RACKET BROKEN; Door opens, there stands stick-like figure with movie marquee: "NEW TUXEDO / ROADS TO ROMANCE" as abdomen; Door opens, stick-like figure with radio as abdomen; Door opens, stick-like figure with newspaper as abdomen to CU that shows newspaper - AKRON BEACON JOURNAL; Door opens, stick-like figure with CHEVROLET SALES SERVICE as abdomen, CENTRAL CHEVROLET CO. as knees; CU of superimposed stick figures with other Chevrolet signs attached to them.; VS Cardboard hands ringing doorbells; Door opens; Pink sti¢k-like figure with newspaper as abdomen; Blue stick-like figure with SATURDAY EVENING POST cover as abdomen; Pink stick-like figure with marquee - NEW TUXEDO / MINUTE MOVIES - as abdomen; Pink stick-like figure with radio as torso; Orange stick-like figure with newspaper as torso; 2 stick like figures in succession with CHEVROLET signs; 11:23:49:09; VS Bells and gong; Main title: CHEVROLET ADVERTISING RINGS THE BELL!; LARGE swinging bell breaks through sign; Hand taking out file cards, putting it back in file box; Man looks up from raking; CU cover of LIFE magazine; CU man reading LIFE magazine; MCU man and boy walking down sidewalk of busy street, outside baseball stadium, boy is holding yellow pennant; 11:24:31:03; Boy and man stop in front of large clock face; Man checks watch; Young girl watching TV (camera behind TV, which has rabbit ears, aimed at girl sitting on chair or sofa and facing camera); CU young woman's face. scanning magazine; CU man starting car, camera is behind man; Camera pans row in movie theater, showing family (father, mother, son, daughter) - boy holds box of popcorn in one hand, eats from another box with his other hand..; 11:25:07:10; Shot of parallel metal bars (?); CU man in hat, cut to CU man's ring.; camera pans out to man on telephone; CU man drinking from red cup; CU black doctor's bag, camera pans out to man at door; CU hands peeling apples; CU woman typing; Four couples in different stages of life and their relationships: young couple hugging, older couple sitting next to each other, couple (parents) separated by their children, senior citizen couple sitting at opposite end of the couch; VS man listening, woman reading, man on telephone, man eating, woman typing, hands looking at file cards; 11:26:00:29; Animation of hammer hitting scale, weight flies up to top, camera pans up - title - CHEVROLET ADVERTISING RINGS THE BELL!; Repeat of hammer hitting scale. camera pans up; title - PREANNOUNCEMENT; VS cardboard hand on doorbell; CU woman opening door, looking around, discovers newspaper on doorstep; Camera pans down vertical cartoon - "WHAT'S THE HURRY? DON'T WANT TO MISS THE 1951 CHEVROLET?; CARTOON CONTINUES; 11:26:52:01; Man adjusting radio, woman watching; CU hand on radio knob; CU man at microphone; CU couple talking in front of radio; CU mother & 2 children watching TV (rabbit ears); Title YOU CAN SEE IT AT YOUR CHEVROLET DEALER"S ON DECEMBER 9; Back to mother and children in front of TV set; Alternating cardboard hands and people opening door~; Animated hammer hitting scale, weight bounces up hits bell - ANNOUNCEMENT; Door opens, sign CHEVROLET with pix of car; VS/CU CHEVROLET pix with car; Door opens, man standing at microphone with script; 11:28:52:03; Door open, man with television camera on tripod; VS/CU man with TV camera; CU steering wheel, CU bumper of car, CU entire car; Title SEE YOUR CHEVROLET DEALER; Door opens, sign of yellow Chevrolet car walking up steps; 11:29:47:26; Door opens, Title THE PERFECT PICTURE; MCU black delivery van moving down dirt road/ diagonal shot; Painted on truck: DEPENDABLE DELIVERY; MCU Large yellow truck driving out of frame; 11:30:00:28; cover of FRIENDS magazine, magazine opens to CHEVROLET ad; covers of FRIENDS magazines, one on top of another; Orange title: CHEVROLET FOR 1951; B/W CHEVROLET ADVANCE DESIGN TRUCKS; Book - flip through various pages - Chevrolet Ad, man at microphone, FRIENDS magazine cover, etc.; Animated hammer hits scale, camera pans up to weight hitting bell - "POST-ANNOUNCEMENT; CU ringing bell; CU B/W Chevrolet ad, and CU of specifics in ad; CU Chevrolet ads, bell ringing; CU cutting out article from newspaper, put in book; CU chimes (tubular bells); CU various advertisements; CU huge bell swinging and breaking through paper title that reads "CHEVROLET ADVERTISING RINGS A BELL; CU alternating swinging bells & Chevrolet ads.; 11:32:49:29; View from above of convertible, family of 4 dissolves into car seats and drives off while waving; VS family driving along road; THE END

Online Copy: https://www.youtube.com/watch?v=SZY0ahKPDCE

Metadata Source:YouTube