Cheese Information Center "It's Cheese"

Description: An advertisement from the Cheese Information Center in which an offscreen male narrator describes an unnamed versatile, cheap, and hearty food as the camera tracks over a table full of various food products. The camera centers on a block of cheese, revealing it as the food the narrator was discussing, and both the narrator and onscreen text urge the viewer to "choose cheese." One of the winners of the 1973 Clio Awards.