Cashing In (1935) A/B Roll

first get the best product that you can sell then tell everybody about it don't be afraid to talk to them I do talk to them they like to be sold they like it because you can make them like it put the story of new penoil over to them and believe me people will soon recognize you as the best service man in your part of the town soon they won't go anywhere else they'll have confidence in you and in your work but you must tell them if you're going to sell them okay here's one for you every year car manufacturers say use lighter oils winter comes along and they want still lighter oils for easy starting yet it's all wrong to put some of the winter oils into a car when you know a guy is going to go 60 or 70 M an hour what's Peno doing with that one plenty in the first place car manufacturers are right in specifying lighter oils engines are now made with closer clearances it takes a light oil to get into moving parts and lubricate them particularly when the starter button is pushed failure of an oil to function at that time causes a starvation period it's then that metal contacts metal and you can't replace worn metal it's gone penoil has more than conformed with all the specifications laid down by the Society of Automotive engineers and other engineering groups you don't have to be afraid to use penzo light grades remember AB Jenkins used penoil SAE 20 when he drove 3,000 M at 127 mph not 70 or 80 but 127 mph in a blistering Utah August the reason he could do this with abs abute safety is simply Illustrated in this chart see how quickly the plain oil line drops as the temperature increases which means that the oil thins out so fast as the heat increases that it soon becomes dangerous cylinders become scored bearings burn out and other expensive breakdowns take place you will also note that the plain oil line is higher as the temperature drops much higher than new pens oil this means the oil becomes thick and gels as it gets colder note how comparatively flat the curve is with new pens oil there is less change in the viscosity or body of the oil regardless of the changes in temperature put it all together Mr gates in plain everyday talk what does it mean it means new penoil doesn't thin out so much under extreme engine heat you're safe even with the lightest grades SA E10 and 20 which are the same as 10w and 20w Jenkins run Pro that on the other hand it doesn't thicken up so much in Winter you get quick starting at subzero temperatures and instant and complete lubrication you know you've mentioned correct grade several times just what does that mean well dick it's the key word of building an honest permanent business that no one can take away from you with extravagant claims or price and ments of course we furnished the regular penoil safe lubrication guide to chose what grade to use with each make and model of car but no chart can do it all just because two cars of the same make and model are 3 years old there's no reason that both cars should use the same grade or weight of oil one may have been driven mostly in the city the other on long trips the same oil won't give the same results in both cars but there is a certain grade of pens oil that will give maximum gasoline mileage make the cars run faster and cause less consumption of oil and here's what I mean we took several cars and fitted the oil to the motor we found gasoline savings range from 1 to 3 m per gallon in heavy cars and from 2 to 42 m per gallon in light cars in addition increased pickup range from 23 to 26% depending on car and grade of oil used this trial and error method of arriving at the correct grade is the only practical one further it brings the customer back several times to complete the test during this period the dealer inspires confidence and thoroughly sells himself as well as his product that's really a fact it is and here's one thing I want you to get and get straight this new Peno is so good that you can sell it as you've never sold anything before the best oil in the world doesn't mean a thing to me if people won't buy it I've got something to show you about that here are magazines leading periodicals in the country through them penor is sending out sales messages to as many as23 million families in a single month what interests you dick is that 3,161 of these typical American families live right here in your territory and in most of them there's an automobile in other words here are 3,161 potential buyers of penso all ready for you to go to work on maybe you're right Mr Gates matter of fact I've had quite a few people ask me for penoil even if I don't have it for sale but the haven't been enough of them to brag about you're not going to get a line to form to the right for any oil regardless of how good the advertising is advertising can do only one thing build acceptance penoil advertising does an introductory job for you that sure packs lots of power and wallet what you need is a pens oil bonded dealer sign so they'll know that you have pens oil for sale banners can rck one by five signs to introduce you to the Quality buyer so that you can cash in on peno's great advertising and Merchandising campaign I'll show you just what I mean put on your hat and coat and come along with me look at that sign and those banners and those posters and just remember they're at 20 3 million ads per month 30,000 of them right around here telling about new penor Jak get this pillar up Sir uh 10 pens at regular please check your oil sir yeah you need a quart of pens oil as a matter of fact you see how dark that spot of oil looks what does that mean it means if the oil in your crank case is dirty how far have you driven the car since the last oil drain about 1,000 miles I guess well that certainly checks with this pens tester you really ought to have a complete change of oil it's already we can buy the dirt and grit and if any gasoline happens to work by the Rings and into the crank case just makes it that much weaker fair enough that certainly sounds reasonable what oil did you say I ought to buy new pens oil because it's the only oil I know of that allows you to go faster with complete safety and you needn't worry whether it's winter or summer a new pens oil has been made so it's less affected by heat or cold and a correct grade saves money three ways it saves on gasoline up to 12% as much as 50% on oil consumption and it cuts down on repairs and overhauls how can an oil do all that well you know it's very simple you see this small bottle it's full of a gummy likee substance it's found in even the best plain oil you can buy today new pens oil is processed even after it's been doubly refined all this muck you see here is literally washed out of the oil why didn't the penz oil company do that before because it's a new discovery and refining morar oil by removing this substance this new solvent process minimizes your trouble with carbon sludge hard starting and it increases your mileage here's a pamphlet that tells a whole story and much better than I can thanks I'll drive over to the PIP and fry some of that oil right over here get the idea dick seems to be doing a pretty nice business here and the best part of it is this is just the first step toward bigger money see those young Fells lubricating that car let's see if they're using the disc chart for this car yes sir they've set the disc chart so the owner can see just what they're lubricating quite a gadget isn't it yes yes sure is Sly tells a story it convinces me at least on one point that is that when these Fells lubricate your car they know what they're doing dick there's what I mean by building up your own business with a help of a company that can give you the advertising and Merchandising helps that penoil can now there's a fellow who wouldn't want his car lubricated anywhere else he sold and is glad he sold and here's another reason that car owners find themselves back in here regularly for lubricating jobs