Campaign: American Style
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Also issued in b & w
Compares a political campaign in America to the advertising techniques used to sell products. Shows how a candidate for county official is "packaged and sold" to the public after vast amounts of money are spent, professional advisers are hired, public opinion is sampled, analyzed, and predicted by computers, and the candidate's image is projected with extensive exposure
Compares a political campaign in America to the advertising techniques used to sell products. Shows how a candidate for county official is "packaged and sold" to the public after vast amounts of money are spent, professional advisers are hired, public opinion is sampled, analyzed, and predicted by computers, and the candidate's image is projected with extensive exposure
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