Campaign American Style

Duration: 0:49:00

Creator: BFA Educational Media | Columbia Broadcasting System

Format: 16mm

Color: Color

Sound: sound

Description: Shows how modern advertising and marketing techniques have been adapted for use by political candidates. Uses the election of a county official in Nassau County, N.Y., to detail the packaging and distribution of the political candidate to suit the tastes or projected tastes of the voter. Suggests this same strategy is repeated throughout the United States. , Shows how modern advertising and marketing techniques have been adapted for use by political candidates. Uses the election of a county official in Nassau County, N.Y., to detail the packaging and distribution of the political candidate to suit the tastes or projected tastes of the voter. Suggests this same strategy is repeated throughout the United States.

Complete Record: , Shows how modern advertising and marketing techniques have been adapted for use by political candidates. Uses the election of a county official in Nassau County, N.Y., to detail the packaging and distribution of the political candidate to suit the tastes or projected tastes of the voter. Suggests this same strategy is repeated throughout the United States.NOTE: Two (or more) records have been merged together to create this data.