Calling the Shots

Examines the images used by advertisers to sell alcohol products. Shows how a 900 million dollar budget is used to promote alcohol use and abuse., Location scenes, posters, and film clips provide the backdrops to the reflections of prominent women directors. The filmmakers discuss the transition from documentary and independent filmmaking to the commercial, theatrical sphere and the obstacles faced in a male-dominated industry. They cite the difficulties in funding projects, the loss of autonomy within the studio system and problems confronted on the set. The directors also address the question of responsibility with regard to feminist filmmaking. Actresses-turned-directors like Lee Grant and Jeanne Moreau add their perspectives as does former studio executive Sherry Lansing.