B&W Commercials

Duration: 400 ft.

Year Published: 19501960

Complete Record: 1. ABC Television, All Star Golf promo. b&w, 1960. Cartoon character plays golf. 2. Crayola Crayons. b&w, est. late 1950s. VO of narrator telling viewer how many different shades of blue, green, etc. product contains. Shots of growing pile of crayons. 3. Listerine Antiseptic. b&w, est. late 1950s. Mother coerces 2 young sons to gargle w/ product so as to reduce severity and/or ward off on-coming colds. 4. Efferdent Denture Cleanser. b&w, est. mid 1950s. 2 women discuss eating blueberry pie; 1 woman can’t for fear of staining her dentures. Product is introduced and woman “is back on blueberry pie”. 5. Hidden Magic Hair Spray. B&W, 1967. Narrator tells woman about product’s incorporation of hair conditioner into spray. “The first rich hairspray”. 6. Dristan Nasal Mist. B&W, est. mid 1960s. Shots of flowering fields w/ sounds of wind, interspersed w/ quick cut-ins of man suffering runny nose and watery eyes. 7. Gas Promo. B&W, 1957. Cartoon animation of couple celebrating their gas-run appliances, i.e. gas stove, and the money they will save. 8. General Foods Minute Rice. B&W, 1962. Preparation of pineapple rice on stove top. 9. Bell System Yellow Pages. B&W, 1962. Overhead / aerial shots of busy dowtown city intersection; pedestrians crossing street. Good feel for hustle ‘n’ bustle of city life. Crossing guard / cop motions for all action to halt. “Let your fingers do the walking”. Classic shot of hand walking on two fingers. 10. U.S. Savings Bonds, PSA. B&W, 1962. Shot of paper bond. VO of narrator telling viewer of patriotism inherent in buying bonds. With propagandistic text “UNDERWRITE YOUR COUNTRY’S MIGHT!”, image of large rocket or ICBM is seen blasting off a la Flash Gordon. 11. Ohio Bell Telephone. B&W, 1961. Evening discount rates w/in Ohio. Telephone next to large clock set to 9 pm, hand picks up handset. 12. Bell Telephone Long Distance Service. B&W, 1962. Contrived happy family and family man exude the joys of long distance communication. Featuring white picket fence. 13. ABC’s Tournament of Roses Parade. B&W, early 1960s. Footage of floats and “glamorous girls”, brass band, men on horseback, etc. 14. U.S. Savings Bonds. B&W, 1959. Man buying a bond at financial instution. Text of “Bonds For Peace Power” superimposed. VO “Help keep America Strong”. 15. Navy Promo. B&W, 1960. Cartoon of human body with typewriter for head, expresses frustration for being considered as merely a typewriter. This promo is targeting women for recruitment, promising a life of adventure and excitement w/ more “empowering” assignments. 16. ABC Television, Big League Baseball promo. B&W, 1960. Featuring Carl Erskine selling his services on ABC as commentator. 17. Red Cross Boating Safety PSA. B&W, 1960. footage of woman preparing coffee in hull of boat; another speeding boat approaches, and its wake causes her to scald herself w/ coffee. Shots of boats on lake. ABC TV - golf commercial, Crayola, Listerine, Efferdent, Hidden Magic-hairspray, Dristan-nasal mist, Gas, Minute Rice, Yellow Pages, US Saving Bonds, Ohio Bell, MaBell, ABC TV- Rose Bowl Parade, US Saving Bonds, US Navy recruiting women, ABC TV- Saturday Baseball, PSA- Boating Safety