Buying a refrigerator in the US during the 1950s

[Music] here's a young couple shopping for a refrigerator they're in what marketing experts call the age of accumulation and very busy getting the many things that a home needs but they have to be sold there are many different makes and models and Americans are smart Shoppers they've become used to looking for that extra feature for their money the dealer must sense the feature that will complete the selling job and get the order once the model has been selected as suitable in capacity and interior design the exterior finish is asked about what is this finish and is it durable the Finish is porcelain enamel porcelain enamel is a ceramic coating made up of minerals processed into glass and fused with metal at high temperature this smart dealer has a demonstration table to show the durability of the Finish