Business, Behaviorism, and the Bottom Line

Series: B. F. Skinner Film Series

Duration: 0:22:00

Creator: CRM/McGraw-Hill Films: Distributor

Format: 16mm

Color: Color

Sound: sound

Description: Defines, under the direction of B. F. Skinner and Elizabeth Hall, the terms behaviorism, operant conditioning, reinforcement, and shaping as they apply in the business world. Presents Edward Freeney, vice-president of Emery Air Freight, systematically applying and interpreting these behavioristic concepts in an industrial setting. Illustrates how millions of dollars have been saved through a performance system based on accurate feedback and positive reinforcement. Film shows how Emery Air Freight was able to save $2,000,000 by improving their employees' performance through utilization of B. F. Skinner's behavior modification ideas such as feedback and positive reinforcement. Excellent application of B. F. Skinner in an organizational setting.

Complete Record: , Defines under the direction of B.F. Skinner and Elizabeth Hall the terms behaviorism, operant conditioning, reinforcement and shaping as they apply in the business world. Presents Edward Feeney, vice-president of Emery Air Freight, applying these concepts in an industrial setting. Illustrates how revenue has been saved through a performance system based on accurate feedback and positive reinforcement. , Film shows how Emery Air Freight was able to save |2,000,000 by improving their employees' performance through utilization of B. F. Skinner's behavior modification ideas such as feedback and positive reinforcement. Excellent application of B. F. Skinner in an organizational setting., NOTE: Two (or more) records have been merged together to create this data.