Breakfast Pals

BREAKFAST PALS. (ca. 1940, sound, 1min, color, 35mm)

Sponsor: W.K. Kellogg Co. produstion Co.: Cartoon Films Ltd. resources: Copyright not registered; advertisement, Bus Scrn 2, no. 6 (1940): 6. Holdings: LC/prelinger.

Theatrical cartoon pitching Rice Krispies breakfast cereal. In this precursor of the animated television commercial, Snap, Crackle, and Pop, the Breakfast Pals of the title, introduce them- selves and overcome their foes Soggy, Mushy, and Toughy. The “minute movie” ends with a close-up of a crackling bowl of Rice Krispies. note: Produced in Technicolor. Viewable online at Internet Archive, www.archive.org/details/Breakfas1939. Cartoon Films’ roster of clients included Shell Oil and Kraft Cheese.

BREAKFAST PALS. (ca. 1940, sound, 1min, color, 35mm) Sponsor: W.K. Kellogg Co. produstion Co.: Cartoon Films Ltd. resources: Copyright not registered; advertisement, Bus Scrn 2, no. 6 (1940): 6. Holdings: LC/prelinger. Theatrical cartoon pitching Rice Krispies breakfast cereal. In this precursor of the animated television commercial, Snap, Crackle, and Pop, the Breakfast Pals of the title, introduce them- selves and overcome their foes Soggy, Mushy, and Toughy. The “minute movie” ends with a close-up of a crackling bowl of Rice Krispies. note: Produced in Technicolor. Viewable online at Internet Archive, www.archive.org/details/Breakfas1939. Cartoon Films’ roster of clients included Shell Oil and Kraft Cheese.