Brand Names And Labeling Games

Duration: 9 0:09:00

Genre: Educational

Creator: Benchmark Films

Format: 16mm

Color: Color

Sound: sound

Description: Demonstrates the importance of comparison shopping, reading labels and spotchecking government regulations. Features comedian Marshall Efron sacrificing sacred household cows such as Bayer, Clorox and others., Comedian Marshall Efron compares well-known brand products with X brands (aspirin, food flavor enhancer and bleach), pointing out that both contain the same ingredients but that brand X products are lower in price. In the higher priced goods, consumers are paying for packaging, advertising and promotion. Efron also comments on the different grades used to describe cans of olives: giant, jumbo, extra large, colossal and supreme. , Demonstrates that brand names are much more expensive than the generic counterpart by comparing the content, weight, and price of comparable products. Stresses the confusion of labeling practices by asking the viewer which is largest--a large, extra large, very large, or jumbo can of olives. Discovers that all the cans weigh about the same. Narrated by Marshall Efron.

Complete Record: Demonstrates the importance of comparison shopping, reading labels and spotchecking government regulations. Features comedian Marshall Efron sacrificing sacred household cows such as Bayer, Clorox and others., Comedian Marshall Efron compares well-known brand products with X brands (aspirin, food flavor enhancer and bleach), pointing out that both contain the same ingredients but that brand X products are lower in price. In the higher priced goods, consumers are paying for packaging, advertising and promotion. Efron also comments on the different grades used to describe cans of olives: giant, jumbo, extra large, colossal and supreme. , Demonstrates that brand names are much more expensive than the generic counterpart by comparing the content, weight, and price of comparable products. Stresses the confusion of labeling practices by asking the viewer which is largest--a large, extra large, very large, or jumbo can of olives. Discovers that all the cans weigh about the same. Narrated by Marshall Efron., , NOTE: Two (or more) records have been merged together to create this data.