Bonnie Hubbard and Kraft Foods Commercials

Duration:

Year Published: 1969

Creator: none identified

Complete Record: Title: Bonnie Hubbard Trainload of Treasure SALE First shot, jazzy drum-accentuated background, as old steam train pulls along tracks and toward the camera: Narrator says: “There is a Trainload of Treasure SALE now at United Grocers.” Years biggest sale on Bonnie Hubbard products. Newspaper opens before viewer to show products. Plus for a limited time you can get free reproduction paintings with coupons to decorate your home. “FREE with coupon and $5.00 or more purchase.” Old Master paintings that fill the screen go by rapidly with the more mundane images of kittens, for example. Also for purchase are frames. Woman sits on couch in front of wall of reproductions and shows frames to camera. Bonnie Hubbard Flour, 5 lbs. 28-cents. Finished product displayed on glass cake stand. There is an implied connection of graceful living to be achieved by displaying, for example, Blue Boy or Pinkie in your home. [NOTE: Pinkie is the traditional title for a portrait of 1794 by Thomas Lawrence in the permanent collection of The Huntington at San Marino, California where it hangs opposite The Blue Boy by Thomas Gainsborough. These two works are the centerpieces of the institute's art collection, which specializes in 18th-century English portraiture. The painting is an elegant depiction of Sarah Barrett Moulton, who was about eleven years old when painted. Her direct gaze and the loose, highly-movemented [sic] brushwork give the portrait a lively immediacy.] POP-O DRINKS 12 oz. CAN 5-cents. Drink poured into glass. Bonnie Hubbard Sugar, 5 lbs. 48-cents. The hands of the homemaker apply finishing dough strips to fruit pie. Bonnie Hubbard Bleach, 1/2 Gal. 25-cents. Bleach container shown behind print. Repeat of above lead-in text as train recedes and United Grocers logo appears. This is a series of takes spaced out with blank film between with slight changes in script and changes in props on the table. Kraft’s Philadelphia Cream Cheese. “Mornings are a little better with Philadelphia Cream Cheese.” This line is repeated with each take. A word is changed to go with the table setting. Each line is spoken by a different person Shot CU of well-manicured hands of a woman spreading the product with a spreader on a piece of toast. Product sits unopened behind the hands. There is also a mug of coffee and coffee carafe. Shot CU of well-manicured hands of a woman spreading the product with a spreader on a bagel. There is a tea pot and tea cup in the foreground and a salt and pepper shaker set in background. Shot CU of well-manicured hands of a woman spreading the product with a spreader on a bagel. There is a tea pot and tea cup in the foreground and a salt and pepper shaker set in background. Shot CU of well-manicured hands of an older woman spreading the product with a spreader on a muffin. There is a glass of milk, a table clock, and a salt and pepper shaker set in background. Shot CU of well-manicured hands of woman spreading the product with a spreader on a piece of toast. There a coffee grinder and egg cup with egg along with a coffee cup and basket of eggs. Her toast sits in a plastic basket of the period used for fried foods. Shot CU of well-manicured hands of woman spreading the product with a spreader on a piece of raisin bread toast. There a basket full of raisin bread toast, a pitcher of cream, butter and an open bottle of jam. The plate she uses has a classical Greek interlock design. In the background is an enameled coffee pot. Shot CU of well-manicured hands of woman spreading the product with a spreader on a piece of bread. There a serving plate in the background onto which the hands place the newly spread bread. A bouquet of daisies in the foreground, a small pitcher of cream, and a cup of either tea or coffee completes the shot setup.