Bic Banana Pens "Fruit"

Year Published: 1973

Creator: Bic

Description: An advertisement for Bic banana pens in which a mother unsuccessfully attempts to write a letter to her son using various types of fruit before finally using a Bic pen. An offscreen male narrator describes the product and makes humorous commentary about the mother's efforts to write with fruit. One of the winners of the 1973 Clio Awards.

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Indiana University Library Moving Image Archive

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