Best in the West 1967

Year Published: 1967

Creator: Produced and directed by Jack Heiter

Complete Record: BEST OF SHOW: [The introduction to what this prize was for is missing. Also any introduction to the film is missing.] AD: Del Monte Properties, Pebble Beach, “Spyglass Hill was designed by a sadist.” AGENCY: D’Arcy Advertising, San Francisco. Image of golf course. BEST OF SHOW: BEST CAMPAIGN: AD: Advertiser Foundation for Commercial Banks., Philadelphia. AGENCY: Dancer Fitzgerald, San Francisco. Engravings of George Washington, Ben Franklin, and US Grant. “Somehow I always feel better in a Bank.” BEST OF SHOW: BEST SINGLE AD: AD: Sick’s Rainier Ale, Seattle. AGENCY: Faust/Day Inc., Los Angeles. Image of beer bottle and partially full mug. “ What pushed you off the bandwagon, friend? . . . Rainier ale. Fighting the trend since 1934.” BEST OF SHOW, BEST ILLUSTRATION: AD: Pacific Area Travel Association, San Francisco. AGENCY: Campbell Ewald Company, San Francisco. “You meet such good sports in the Pacific.” Single image of East Indian with elephant in ceremonial regalia; woman in swimsuit holding a long paddle for boat; kick boxer; female snow skier; male mountain climber; female surfer with surf board; Japanese Edo-period fighter with long stick; fisherman in swim trunks throwing a net. BEST OF SHOW, BEST COPY: AD: Rainier Ale, Seattle. AGENCY: Faust/Day Los Angeles. Image of beer bottle and partially full mug. “ What pushed you off the bandwagon, friend? . . . Rainier ale. Fighting the trend since 1934.” BEST OF SHOW, BEST OUTDOOR, PAINTED BULLETIN: AD: Calso Water Co., Menlo Park. AGENCY: McCann Erickson, Inc., San Francisco. Close up of bottom half of bottle with cap. “that settles it.” BEST OF SHOW, BEST OUTDOOR, 24 X 34 Sheet Poster: AD: Volkswagen of American, Inglewood, Cliff, N.J. AGENCY: Doyle Dance Bernbach, Inc., Los Angeles. Nuns getting into Volkswagen Van. Words: “Mass transit.” BEST OF SHOW, Matt Schmidt Award: AD: Wells Fargo Bank, San Francisco. AGENCY: McCann Erickson, Inc., San Francisco. Stage Coach and setting sun. “Save at the bank that delivers. It’ll grow on you.” AD: BEST OF SHOW, Television: Animated Commercials, minute or longer: AGENCY: Pacific Gas and Electric Company, San Francisco. AD: Batten, Barton, Durstine & Osborne, Inc., San Francisco. This clever animation advertises a refrigerator/freezer. Animations are shown on the screen of the refrigerator doors. Features a herd of cows, chickens, pigs for MEAT; Various VEGETABLES; blowing up old refrigerator for a new one with lots of whoop-de-doo banners, etc. BEST OF SHOW, Television: Animated Commercials, Under one minute:AD: ABC Network Promotion, Hollywood , Calif. AGENCY:ABC TV Network, Los Angeles. Spot features Election Night coverage with a quick montage of all sorts of political icons, symbols, accompanied by fife and drums. BEST OF SHOW, Television: Live action commercials, minute or longer:AD: Farmer’s Insurance Group, Los Angeles. AGENCY: Honig Cooper & Harrington, Los Angeles. Features father and son walking in woods, across stream, etc. “If you don’t smoke, you are going to be around a lot longer. If you buy a non-smoker policy, you’ll pay a lot less.” BEST OF SHOW, Television: Live action commercials, Under one minute:AD: Bank of America, San Francisco. AGENCY: D’Arcy Advertising Company, San Francisco. Credit card ad saying: “It’s a Santa Fe credit card, it’s a Disneyland credit card, it’s a Mark Hopkins credit card, and its Charlie Smith’s credit card.” Montage of places to spend money on credit. BEST OF SHOW, Television: Local Commercial: AD: Shipstads & Johnson Ice Follies, San Francisco. AGENCY: Campbell Ewald Company, San Francisco. “A thousand yards of precious cloth, jewels and baubles, peacock wings, . . . Put them all together an make a dream come true.” Quick setting shot of costume shop. CU Young boy wandering seen watching hands run sewing machine, CU of hands arranging jewel trim on bodice of costume, CU woman’s hands stroking feathers on head piece, CU boy’s head at level of fake heads holding costume head pieces, CU zooming out of boy running through ribbons, then with a balloon, then onto sets on the ice which include mushrooms and a boat. Orchestra plays while there is a montage sequence: skaters dance, solo male skater does a spin, cut to female skater spinning, Valkyries filing by in line towards camera, couple in spin, skating tiger, rockette-type line dancing, etc. “Want to buy a ticket to a dream?” BEST OF SHOW, AAF, WESTERN DIVISION SWEEPSTAKES TROPHY WINNER: AD: Volkswagen Pacific, Los Angeles. AGENCY: Doyle Dane Bernbach Inc., Los Angeles. LS Desert scene: Seven spots on the dune horizon. “It can go five days without water. [Laden VW comes into view. It is part of a five vehicle caravan of VWs with Arabic travelers seen through windows.] With a air-cooled engine, a Volkswagen can go forever.” {VWs pass camera and are seen as they travel past.] BEST OF SHOW, SPECIALTY ADVERTISING: Budget over $1000: AD: Western Pacific Railroad Company, San Francisco. AGENCY: Walter W. Cribbins, Company, San Francisco. [Small items hard to read.] BEST OF SHOW, SPECIALTY ADVERTISING: Budget under $1000: AD: Rain Bird Sprinkler MFG Corp., Glendora, CA. AGENCY: The Bowes Advertising Co., Los Angeles. Ad uses simple homonym, “Brain Bird.” BEST OF SHOW, ROBERT E. MANGAN MEMORIAL PUBLIC SERVICE CAMPAIGN AWARD: COMPLETE CAMPAIGN: AD: KABC TV Community Service Department,Hollywood, CA. AGENCY: R. M. Klosterman, Inc. Advertising, Los Angeles. Complete Job Training, “Jobs. How to find them.” BEST OF SHOW, ROBERT E. MANGAN MEMORIAL PUBLIC SERVICE CAMPAIGN AWARD: INDIVIDUAL ADVERTISEMENTS: AD: US Forest Service. AGENCY: Foote, Cone, & Belding, Los Angeles. Three head shots of different children talking about rules for camping, one child is playing in water in drinking fountain, “Remember, only you can prevent forest fires.” End sequence is of ‘temperate’ Go-Go dancer as the AAF is described. Dancer’s initial movements are seen in shadows and upper body. These are hit with yellow, red, green colored lights. She is wearing a short sequined dress. The look is late 1960s. Later there are some other shots from longer distances. Lettering of the film is stylistically of a late 1960s rock poster.