Benckiser: Finish Dish Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Benckiser D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Most New York Area water is soft, 0:02 Chicago area medium hard, Los Angeles area very hard. 0:04 Now does it make any sense 0:08 to use the same automatic dishwasher detergent 0:10 in soft water as in hard? 0:12 Finish doesn't think so. 0:14 All the others have only one formula. 0:16 Finish, and only Finish, 0:18 has a special formula 0:19 for the typical water in your area. 0:20 Soft, medium hard, or hard. 0:22 No matter where you live, 0:25 Finish gets your dishes spotless clean. 0:26 If you don't believe us 0:29 compare your glass to this one. 0:30 The latest deluxe model dishwashers 0:33 have a built-in rinse injector 0:35 that prevents spots. 0:36

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