Beef Rings the Bell (1960s)

[Music] e this is high Cow Country this is summer grazing country some of the best in the west this is the country of big beef herds and vast ranches it is the native ground of the cattle [Music] industry when winter snows Retreat to the Peaks and streams run Bank full there's new life in the cattle business the warming rays of the spring Sun are a portent of a delightful summer on the Range it's like a pleasant dream for this white-faced Rudy coated youngster and every calf has own mobile lunch stand never far away the trick is to get it while certain breeds of cattle predominate in this country any desirable beef type animals that fit the environment find their place in the cattle [Music] industry cattle which have enjoyed the brisk summer in the high range country now have the hardihood to withstand the crackling cold of winter winter or summer the Cattleman never relaxes his vigilance every season of the year bring special chores and a little extra care now they bring extra dividends later on when spring brings its welcome green grass Lush from the moisture of winter snows another cycle of growth begins but grass is basic cattle feed the animals Harvest it themselves and convert the nutrients and vitamins into generous frames as they grow frames that will carry the forthcoming load of [Music] meat living proof of the value of good breeding is this fine youngster she owes her Heritage of Excellence to approved sire whose ability to transmit his quality to his offspring is established much of the responsibility for herd quality rests on the Range bull he contributes importantly to the production of superior offspring of Prof profit making capabilities on more than 3 and 1 12 million farms and ranches ranging from a few acres to many thousands the spirit of the old west Comes Alive the cowboy and his horse once more live the busy pattern of cattle care that early summer brings each animal is a valuable unit that merits comparable care and receives individual attention through the trained eyes of the Cattleman spraying is an annual chore that prevents harassment of the cattle by insect pests and parasites the sprayer is usually a mobile type that can be taken to any place on the ranch dipping the animals accomplishes the same purpose as spraying inoculation prevents diseases that at one time seriously crippled cattle profits the old Branding Iron is still with us but a new fangled heater has replaced the old campfire there is no doubt now that this young fellow in the squeeze shoot belongs to the kar k and now this young stuff is headed for the high range country where they will spend the summer just [Music] growing in the fall of the year when the eager fingers of the early frosts paint the Aspens in the High Country in Vivid colors it's Roundup Time Each Canyon and draw each Willow fringed creek bottom gives up its compliment of Bine residence spindly legged calves no longer they are much larger deep in body and well fleshed from an undisturbed summer on rang grasses almost suggesting a ghostly symbol of the herds of the old Chism Trail an Ever growing stream of cattle are headed in a single direction to mark [Music] it the whole vast West becomes one big Dusty [Applause] Roundup quality begins on the ranch Superior cattle and careful scientific handling combine to make today's beef animal a unit of measured value of real proportions where the cattle drive of the old west saw almost almost half of the value of the herd vanished during the long Tre today's short drive to a nearby rail head results in little or no shrinkage ready to move at dawn the herd is fed and rested in a holding pasture for the night when the first Crimson rays of the Rising Sun tint the Eastern Sky men horses and cattle are on the Move destination the railroad in the halflight of early Dawn a frosty Tang is in the air and the grass crackles underfoot as the herd moves on the air is filled with the shouts of the cow hands and the muted lowing of steaming cattle in any trailing of cattle the welfare of the animals comes first rather than driving cattle on a Helter Skelter basis most Cattlemen prefer to lead the herd and once on the move the animals remain docel and [Music] [Applause] tractable to those familiar with it a feeling of ritual accompanies the movement of the cattle a ritualistic surge back to the old days when a cattle drive was not just a commercial Enterprise but was a moving page of Western history written in the dust stirred by thousands of Hoops arrival at the railroad Stockyards is the signal for activity of a different [Music] nature in this case where the cattle are sold to a buyer at the shipping pens they must be recounted and weighed to determine the total due to the Rancher gentle handling to avoid bruising and damage is still the order of the day as the cattle are directed through the pens and loading shoots into the waiting stock cars it takes real knowhow too for the railroad to have the necessary cars on hand at the right place at the right time cattle shipments can't wait on the great Plaines the promise of approaching winter Spurs This cattle loading operation here the entire herd will be loaded at one time and transported to Market as a single expedited shipment the moment that the last steer is loaded the train is ready to move long years of experience in serving Western Cattlemen have made Union Pacific an unexcelled mover of cattle to Market centers livestock trains operating on Fast schedule Supply efficient Transportation at a time when ours may mean profits cattle marketing centers are strategically located and Omaha serves a large Western area its holding pans have handled more than 100 million cattle since its founding over 80 years ago and here's our livestock train right on schedule early morning arrival first the cattle must be penned watered fed and rested simple steps in an otherwise intricate pattern of [Music] [Applause] procedure on the way to becoming quality beef the cattle will be sold at auction to feed lot operators who specialize in finishing off top grade animals after being grouped and Wade they are driven to the auction floor [Applause] and thank you 75 75 and 25 thank you not quter yeah 25 and and and 6 5 7 5 78 58 there 257 58 [Applause] [Music] 758 20 20 not 30 20 30 53 52 30 530 20 [Applause] [Music] [Applause] and so it goes in the interesting process of selling cattle to feed lot [Music] operators an extensive Empire of feeding pens introduces the steers to a new life far from the Wide Open Spaces a life where one day runs into another marked only by a plentiful supply of water and the Delight of appetizing high protein feeds a cattle feeding complex like this vast layout can be compared to a factory production line with the end product being beef and each animal is a small Factory in itself turning raw materials into a highly esteemed finished product for human [Music] consumption integrated with the feed lot is the mill where specialized diets are formulated and mixed the subject of animal nutrition has won the attention of some of the best research brains in the country and vast new areas of nutritional science are being opened the controls exercised by the laboratory will be reflected in the quantity and quality of beef produced in the feed lot the cattle industry indry has welcomed new nutritional developments that lead to improved quality beef and an opportunity for better [Music] profits the need for mechanized methods of production and automatic feeding attracted the attention of agricultural engineers and inventors who have increased feeding efficiency while decreasing costs more efficient methods result in delivering the feed to the cattle in measured quantity at the proper time another important step in the production of good beef fence line trough feeding provides a uniform feeding method and prevents waste there's a place at the table for every animal to eat in undisturbed Comfort with various kinds of grain stored in glass lined steel silos this completely automated centralized feeding layout is the culmination of a dream where through push button control stored feeds are ground mixed and transported to the cattle feeding troughs by an AER [Music] system this operation typifies the efforts of feed lot operators to provide better feed at lower cost [Music] although many processing plants are located near metropolitan areas of consumption there is a growing Trend to locate plants in areas of Supply to ensure quality for the benefit of the consumer federal inspectors examine and certify each carcass at the packing plant beef like other meats varies some in Quality Inspection and identification ensures that each carcass is placed in the proper grade by this means when the purchaser buys Choice beef he gets Choice beef and if a lesser quality is satisfactory it is so identified grading is based on the qualification of the entire carcass and labeling is done in such a way that each cut will bear the mark of the grade this Mark is the consumer's guarantee of wholesomeness and [Music] quality possibly no one has done a better job to cater to the consumer's taste and demands than the packing industry consistency of quality convenience features and emphasis on tenderness are Paramount points followed meticulously by the packing industry the history of beat packing is a story of steady advancement from its very beginning beginning marked progress in the industry results from improvements in mechanization advances in refrigeration and important developments in refrigerated transportation in spotless temperature controlled mechanical refrigerated railroad cars wholesale cuts of meat halves quarters and special cuts are transported from Packer to retailer distance is of no concern today a pound of meat travels an average of a th000 miles from the open Plains to the kitchen range to provide more flexible service to the retailer specially built refrigerated trailer Vans are equipped to handle meat and are an important factor in fast modern Transportation the flexibility of the trailer van that points of origin and delivery is supplemented by the dependability of the railroad for the major Hall and represents a real Improvement in an expedited refrigerated transportation service a large number of these mechanically refrigerated trailer Vans augments Union Pacific's Fleet of thousands of refrigerated railroad cars operating under the banner of the Pacific fruit Express the Acme of dependability in refrigerated Transportation The Last Link in the chain of production is the retailer but his knowledge of cutting rests much of the success of the meat business basic cuts from a quarter of beef are the flank the sirloin tip the loin and the round good cutting enhances the quality of good meat in his way the meat cutter is an artist poor cutting results in an inferior piece of meat regardless of quality from the Sirin tip we get popular cuts of meat attached to the flank is the sew a byproduct from this end of the carcass come stew meat and ground beef both good American Family standbys while Choice cuts of meat are more publicized the secondary cuts are just as nutritious and in the hands of a good cook any beef is capable of producing gastronomic miracles in the loin are the top cuts the Porter House T-Bone and Sirloin the four quarter contains less glamorous meat and this fact is reflected in the price the basic cuts are the Chuck the shank the brisket the plate and the rib of all Meats none excels beef for versatility both as to character of meat and adaptability in a variety of types of cooking the world over and nothing excels beef for its individual flavor and its ability to transmit this flavor to a wide range of related dishes is there anything that meets with more popular favor than Rich beef gravy on fluffy mashed potatoes now the rib and the plate are removed from the shank come soup bones and cross cuts that may range from the making of viral soups to delicate [Music] consumes next comes the brisket and if your pet doesn't call for corn beef and cabbage maybe you'd prefer a pastrami [Music] sandwich from the plate comes America's favorite short r ribs of beef and the rib section gives us the highly regarded standing rib roast the Chuck is a massive piece of meat and produces steaks stew or ground beef and a variety of lower priced roasts such as the popular arm pot roasts and boneless Chuck roasts all the roasts are noted for fine flavor and are best cooked by moist heat it takes long cooking to bring out the excellent flavor in good texture in any discussion of staks the sirloin is always near the top of the list in a wide variety of tender succulent beef to most Americans a choice steak is a symbol of good living and rightly so however a steer isn't all steak or even all meat a 1,000 lb steer will dress out a carcass weighing about 590 lb when this is cut up there will be approximately 465 lb of available meat of all kinds less than half of the original weight of the steer here's another American favorite lean juicy round steak rich in protein and nourishment some people enjoy round steak broiled but many Housewives prefer to prepare it as Swiss steak the round also makes top ground beef modern meat merchandising involves individual packaging of individual Cuts in a transparent wrap by this type of packaging high standards of Sanitation are maintained and counter life is [Music] increased each package is weighed and priced [Music] accordingly while meat is a basic item in our daily diet it does face some competition from other food lines I appeal is an important factor in selling more meat the attractive refrigerated display case filled with packages of Rich red meat encourages the prospective purchaser to buy meat and enabl selection to be made easily and quickly the housewife likes the freedom of wide choice and she gets exactly what she [Music] wants although meat is perhaps the most popular form of protein in the average diet in this country meat interests do not depend on this popularity alone to sell meat retailers wholesalers Packers cattle associations and the American Meat Institute are continually carrying on Advertising Promotional and educational campaigns designed to increase our consumption of meat in general and beef particularly one state is proud of its Heritage as the beef State and isn't bashful about promoting its leading product there is an old saying that youth will be served and certainly one good way to win youthful approval is to have a hamburger barbecue juicy broiled hamburgers with just the Right Touch of charcoal flavor from the fire have become an American [Music] institution even the appetizer ing process of broiling the hamburgers is fun and promotes friendship and good Fellowship just the elegant Aroma of that ground beef picking up added flavor from the fire is enough to give everybody the firm idea that it's time to eat [Music] and of course the best part is in the eating with compliments for the cook for a job well [Music] done plus going back for seconds which turns out to be as much fun as going for first and old sourdough steak barbecuer may work with a little more flare and the character of the meat may be different but the basic elements are the [Music] same and father enjoys making like a cook in his own backyard particularly with some premium sirloin like these entr transing pieces of meat cut specially thick for those of fish inad who like their meat rare genius at work is right and it's nice work if you can get it all the guests agree [Music] [Applause] too the moment of truth comes when the stakes are turned because once turned there's no turning back no dinner bell is needed to call this Chia line into action and it's quite a strain on masculine discipline to observe the rule of ladies first anticipation in this case cannot possibly be greater than [Music] realization just leave it up to the chef he knows when he's got a good thing he freely does ring the [Music] bell [Music] la