Beech-Nut Peppermint Gum, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (western music) 0:01 - Hold it Black Pete or the next one will be 0:05 right between your ears. 0:07 - Don't shoot sheriff, I give up. 0:08 - All right now Pete, 0:10 where's the haul? 0:11 - In the bag sheriff. 0:12 (upbeat music) 0:14 - Ah. 0:18 Beech-Nut peppermint gum. 0:20 Narrator Yes sir partner. 0:23 It's really worth the trouble to track down 0:24 and enjoy delicious Beech-Nut peppermint gum. 0:26 Like cool well water on a hot dusty day, 0:30 Beech-Nut peppermint gum refreshes you 0:33 like nothing else can. 0:35 Especially when you ride or drive. 0:36 That's because Beech-Nut peppermint is made with 0:38 a combination of two refreshing mints. 0:40 There's tantalizing aroma-mint, 0:43 to freshen your breath and sparkle your smile. 0:44 And delicious flavor-mint to wake up your taste, 0:47 your whole sense of enjoyment. 0:49 So look for Beech-Nut peppermint gum 0:51 in the familiar, bright yellow back. 0:53 Look for it at your favorite gum counter. 0:55 And reach for Beech-Nut. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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