Beech-Nut Lifesavers Pep-O-Mint, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Whistling) Why do they call them Lifesavers? 0:04 - (Whistling) Because there's a whole in the middle. 0:10 - (Whistling) Why is there a whole in the middle? 0:13 - (Whistling) So they can call them Lifesavers. 0:18 Boy (Whistling) You're going around in circles. 0:24 Girl (Whistling) So do Lifesavers. 0:29 Boy Oh, nonsense. 0:34 Girl (Whistling) No, five cents. 0:36 Narrator Everyone likes delicious peppermint Lifesavers. 0:40 So cool, so refreshing, and still only 5 cents. 0:43 Look for Lifesavers at your favorite candy and gum counter. 0:47 For double enjoyment, reach for Beech Nut Peppermint Gum. 0:50 It sparkles your smile, your breath, 0:53 your whole sense of enjoyment. 0:55 Beech Nut Peppermint in the familiar yellow pack. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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