Beech-Nut Lifesavers Fancy Fruits, 1960s

Year Published: 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (apple crunching) 0:01 (upbeat music) 0:02 - This thing tastes exactly 0:03 like a Fancy Fruit Apple Life Saver. 0:05 Wonder what it's called? 0:07 Announcer Announcing Fancy Fruits from Life Savers, 0:10 the candy that doesn't taste like candy. 0:13 Fancy Fruits taste more like real fruit 0:16 than anything you ever popped in your mouth. 0:18 (magical chiming) 0:23 New Fancy Fruits, 0:24 more slices in a longer roll. 0:25 Picked and packed by Life Savers. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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