Beech-Nut Lifesavers Fancy Fruits, 1960s

Year Published: 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man humming) 0:01 (upbeat lively music plays) Narrator Announcing new Fancy Fruits from Lifesavers. 0:13 The candy that doesn't taste like candy. 0:15 Fancy Fruits taste more like real fruit 0:19 than anything you ever popped in your mouth. 0:21 New Fancy Fruits. 0:24 More slices in a longer roll. 0:25 Picked and packed by Life Savers. 0:27 - My favorite Fancy Fruit is fancy pink grapefruit. 0:34 (boinging sound effect plays) 0:37 Narrator Announcing new Fancy fruits from Life Savers. 0:39 (upbeat lively music playing) 0:43 - This thing tastes exactly like 0:49 a Fancy Fruit apple Life Saver. 0:51 Wonder what it's called? 0:53 Fancy Fruits. 0:56 The candy that doesn't taste like candy. 0:57 (upbeat lively music playing) 1:00 (man humming) 1:05 Narrator New Fancy Fruits tastes more like real fruit 1:15 than anything you ever popped in your mouth. 1:20 Fancy Fruits. 1:23 You get more slices in a longer roll. 1:24 Picked and packed by Life Savers. 1:28

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John W. Hartman Center for Sales Advertising & Marketing History

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