Beech-Nut Lifesavers, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My name is Sandy Maxwell. 0:01 My recitation is entitled, 0:03 Why I like Five Flavor Life Savers. 0:05 Five Flavor, Five Flavor, excuse me. 0:07 Five Flavor Life Savers come in five flavors. 0:10 The yellow ones are lemon. 0:13 The green ones are lime. 0:15 The red ones are cherry. 0:16 The orange ones are orange. 0:17 There's also pineapple, which is yellow, like lemon. 0:19 It may surprise if you're all set 0:21 to taste pineapple and get lemon. 0:24 Five Flavor Life Savers are called the candy with the hole. 0:27 I like to look through them. 0:30 They're especially good if you have only five cents. 0:32 People should buy Five Flavor Life Savers. 0:35 I asked my mommy to buy them at the supermarket. 0:38 She said they'd slip through the basket. 0:41 I told her to buy a box and that wouldn't happen. 0:43 It didn't. 0:46 The box is almost empty, 'cause daddy likes them too. 0:47 The end. 0:50 Announcer For double enjoyment, 0:51 reach for Beech-Nut Peppermint gum. 0:52 It sparkles your smile, your breath, 0:54 your whole sense of enjoyment. 0:56 Beechnut Peppermint in the familiar yellow pack. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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