Beech-Nut Lifesavers, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer If you're ever at a loss 0:01 for conversation, try this. 0:02 - Say, here's an interesting question. 0:04 When do you most enjoy having a Pep-O-Mint Life Saver? 0:06 - Before. 0:09 - After. - I think it's in between 0:11 Announcer Well, three opinions. 0:13 What do they mean? 0:15 - I mean, before. Before I go out on a date. 0:16 Pep-O-Mint Life Savers keep my breath fresh and sweet. 0:20 They're delicious. So handy and neat. 0:23 - I mean, after. After a big hamburger with onions. 0:25 You know, when I'm worried about my breath a little, 0:29 I reach for the candy with a hole in the middle. 0:32 - Now, when I say between, 0:35 I mean between cigarettes and cups of coffee. 0:36 Nothing sparks up your taste 0:39 like the lively flavor of a Pep-O-Mint Life Saver. 0:41 Announcer Before, after, and in between. 0:44 Anytime. That's what they mean. 0:47 Anytime is the right time for any one 0:50 of the 15 different kinds of Life Savers. 0:52 Life Savers, the candy with the hole. 0:55 Still only five cents. 0:58


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John W. Hartman Center for Sales Advertising & Marketing History


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