Beech-Nut Lifesavers, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer A little girl. 0:00 A little boy. 0:01 A little game. 0:03 - Ralph, first I'll send ya to the store. 0:04 - What for? 0:07 - For some nice juicy oranges 0:08 and some nice juicy lemons 0:11 and some nice juicy limes. 0:13 - Then what? 0:16 - Then I'll make you some delicious Life Savers. 0:17 - That's silly. 0:21 - Why is it silly? 0:22 - Because Life Savers come already made. 0:24 Have delicious cherry and pineapple flavors too. 0:27 And all for only a nickel and I've got the nickel. 0:31 Announcer And off they went. 0:36 Just like all the grown up people 0:39 who live Five Flavor Life Savers. 0:41 Orange, lemon, lime, pineapple, and cherry, all in one pack. 0:44 There are 15 different packs of Life Savers altogether. 0:50 And all delicious. 0:53 Life Savers, the candy with the hole, 0:54 still only five cents. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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