Beech-Nut Lifesavers, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (singing foreign song) 0:00 - Oh, ladies and gentlemen, 0:03 I got here the most delicious flavors in the whole world. 0:04 I got orange, big, like a bocce ball. 0:07 Lime, juicy lime. 0:10 And the lemon, mmm. 0:13 And here, here I got a mint, fresh mint. 0:14 Kid Could I have some of everything? 0:18 - Mmm? 0:20 - I got a nickel. 0:21 - A nickel huh, why sure, I'll pick you up. 0:23 (singing foreign song) 0:26 There, Five Flavor Life Savers. 0:30 Got all of those are fruit flavors, 0:34 and the pineapple, and the cherry too. 0:35 - Oh, boy. 0:38 Merchant And here's a Pepomint. 0:40 The Life Saver that's sweet 0:42 and then the fresh in your breath. 0:44 There's a 15 different Life Savers all together, 0:46 and all delicious. 0:49 - How many can I have? 0:51 - How many nickels you've got? 0:53 Male Narrator Life Savers, the candy with the whole. 0:55 Still only 5 cents. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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