Beech-Nut Lifesavers, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator What are little girls made of? 0:02 What are little girls made of? 0:03 Buttons and bows, and a smile that glows, 0:05 When he says to her, 0:07 Boy "Want a Life Saver?" 0:09 Narrator What are little boys made of? 0:11 What are little boys made of? 0:13 Strings and kites and fanciful flights, 0:14 Where men says things like, 0:17 - Baker 6-X-2 sending this message to Earth. 0:19 Delicious Five Flavor Life Savers are still only 5 cents, 0:24 even on the moon! 0:28 Narrator And still the most delicious candy 0:29 from here to anywhere, 0:32 Five Flavor Life Savers, the candy with the hole. 0:33 Five tempting fruit flavors in every pack. 0:36 Tangy orange, lip-smacking lemon, 0:39 luscious lime, red ripe cherry, and sunny pineapple. 0:41 Carry a pack in your pocket or purse 0:45 and freshen up your taste with Five Flavor Life Savers. 0:47 For double enjoyment, reach for Beech-Nut Peppermint gum. 0:50 It sparkles your smile, your breath, 0:53 your whole sense of enjoyment. 0:55 Beech-Nut Peppermint in the familiar yellow pack. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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