Beech-Nut Baby Food, 1950s

Year Published: 1960s

Creator: Beech-Nut D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Like father, like son? 0:00 Wasn't true at mealtime, 0:02 and the big one always enjoyed food, 0:05 but the baby? 0:07 Well nothing appealed to him. 0:08 Then I got him on Beech-Nut 0:11 Here's baby food that tastes good to a baby, 0:12 like daddy food. 0:15 Take fruit gels. 0:17 Beech-Nut makes them 0:18 from the natural fruit, delicious and no preparation. 0:19 Cherry, orange, pineapple, apple. 0:23 My baby loves them all. 0:26 He's a good eater now, like his daddy 0:28 - When baby food tastes like daddy food 0:31 your baby eats better. 0:33 Good nourishment comes easy 0:35 with the good taste of Beech-Nut. 0:37 (upbeat music) 0:39 And now free for big eaters. 0:40 Terrycloth Bibs that soaks up spills. 0:43 Terrycloth and vinyl with a colorful puppy on it. 0:45 (dog barks) 0:48 Free from Beech-Nut baby food 0:49 with 12 strained or six junior food labels. 0:50 Use the order blank at your store 0:53 or send labels to Beech-Nut. 0:55 Box 322 0:56 Albany, New York. (dog barks) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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