Beatrice

Duration: 12:00

Year Published: 1982

Creator: Beatrice Foods Co.

Complete Record: General managers of twenty Beatrice companies explain the decentralized management of one of America's fifty largest corporations. Managers discuss their approaches to the market and their businesses. Provides an overview of the products and services the company manufactures worldwide for grocery, beverage, dairy, and agricultural products industries, as well as for a variety of nonfood businesses. Candy, clothes, lamps, luggage, soda, snacks, meat products, orange juice, glass and plastic containers are seen being made in factories. Popular brands include Jolly Rancher, 7 UP, and Tropicana.