Barneys New York, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Barneys New York D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (static crackles) 0:00 Narrator 50 Years ago, he opened a little store 0:01 on 7th Avenue and 17th Street. 0:03 (car horn honking) 0:05 (whimsical music) He opened that store with a grand total of 40 suits. 0:10 He sold his suits during the good times, 0:13 and he got by on the seat of his pants 0:17 during the bad times. 0:18 He worked long, and he worked hard. 0:21 (whimsical music continues) 0:24 But if he did anything, 0:27 he always gave the people of this town that they wanted, 0:29 their money's worth. 0:33 His name was Barney. 0:35 And today his store is still giving 0:38 people their money's worth. 0:40 (car horns honking) 0:41 (traffic rumbling) Only now, Barney's has a lot more to give. 0:43 Today that little hole in the block 0:45 is not only the whole block, 0:47 it's the single largest men's store in the world. 0:49 Barney's has changed a lot in 50 years, 0:52 (whimsical music) 0:54 but Barney hasn't. 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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