Back Of The Mike

Duration: 9

Year Published: 1938

Format: 16mm

Sound: sound

Description:

BACK OF THE MIKE. (1938, sound, 9min, b&w, 35mm)

Sponsor: Chevrolet Motor div., General Motors Sales Corp. produCtion Co.: Jam Handy organization. resources: Copyright 31oct38 and 5nov38 Mu8901. Holdings: LC/prelinger.

Advertising film promoting Chevrolet while providing a humorous, behind-the-scenes look at the production of radio programming. As a boy listens to a Western, the radio actors and technicians are seen in the studio making the sound effects. The sheriff ’s posse catches the robbers with the aid of a Chevrolet. note: Primarily intended for theatrical screening, Back of the Mike was part of the Direct Mass Selling series. Viewable online at Internet Archive, www.archive.org/details/Backofth1938.

Complete Record:

BACK OF THE MIKE. (1938, sound, 9min, b&w, 35mm) Sponsor: Chevrolet Motor div., General Motors Sales Corp. produCtion Co.: Jam Handy organization. resources: Copyright 31oct38 and 5nov38 Mu8901. Holdings: LC/prelinger. Advertising film promoting Chevrolet while providing a humorous, behind-the-scenes look at the production of radio programming. As a boy listens to a Western, the radio actors and technicians are seen in the studio making the sound effects. The sheriff ’s posse catches the robbers with the aid of a Chevrolet. note: Primarily intended for theatrical screening, Back of the Mike was part of the Direct Mass Selling series. Viewable online at Internet Archive, www.archive.org/details/Backofth1938.

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