Avoiding communication breakdown
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Shows how communication breakdown can cause trouble and money loss. Presents as an example a case of a lost business account as a result of bad communication. Discusses the reasons for the breakdown and offers suggestions on improving the communication involved. Restricted to use by educational institutions. Analysis of why an account was lost, following a dramatization about the loss. The warning signals of defective communication. How these signals could have been used by a communication-conscious manager to prevent breakdown. Features David K. Berlo., Following the loss of an account, Dr David K Berlo analyzes why the account was lost, calling attention to warning signals of defective communication that should have been detected. He shows how these signals could have been used by communication-conscious managers to prevent breakdown.
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