AV Geeks 16mm Lunch 1-11-2026

Hello everyone. This is Skip Alzheimer. Welcome to the AV Geeks lunchtime streaming show. Uh where we watch old 16 mm films. And I'm not at the archive. I am in what is it? Uh [groaning] where am I? I'm in Virginia near the Kentucky border. And um so I am helping Apple shop which is a uh archive which is uh based in Kentucky uh with their collection of film and video and audio that uh was in a flood. And so we're kind of working with their team, their archavist, and with uh some of their staff to come up with workflows on how to clean and digitize the materials so they can put it online and they can share it. So I'll be here for the next couple of days. Uh this is my hotel room and in Clintwood, Virginia. Um, and I just did a show in Whitesburg, Kentucky, where I showed films about uh phones, uh, circa 40s, '50s, 60s,7s. Uh, went over very well. Uh, and, uh, so I'm pre-recording uh, the night before my show because I'm going to be working where there's like no internet connection. There's like very poor internet uh, where I'm going to be. I'm going to be in a valley and my phone just barely works and it's just not great. But that's okay cuz I'm going to be busy. Uh anyway, so what we're going to watch today uh is a series of films uh that we uploaded on behalf of the Pllinger Archive. So the first thing we're going to watch is uh Assam Handy film. Then we're going to watch a film by uh BFA Bailey um which I guess they made for CBS when CBS made uh educational films. It's called Getting Married. Uh then we're going to watch an Encyclopedia Bratannica film with our good friend James Bril called Consumption of Food. Then we're going to watch an interesting film from Kodak called Bright New Day, which is fascinating. I really, all these films are pretty good, but but that one in particular, I really dig and I think you will, too. Especially old radios. Anyways, thanks so much for watching. Um, I will try to tune in, but I doubt I'll be able to. It really uh like I said, the the um internet connection, the Wi-Fi and the cell phone coverage is incredibly poor where I am. But please know I enjoy you watching and I enjoy you commenting and I enjoy you hitting the thumbs up and like and also uh donating via the superthanks button and going to kofi.com/avgeeks or patreon.com/avgeeks. All those are great ways to support us and I appreciate it. So, uh, enjoy the show and I'll have another kind of pre-recorded show on Tuesday and one on Wednesday. And Wednesday is when I drive back to North Carolina. So, we'll be live Thursday. That is the plan. Everybody, have a great rest of your day. Enjoy the films. Take care. Bye. >> [music] [music] [music] >> Heat. Heat. [music] Here [music] [music] [music] we go. Everybody out. Come on, kids. Ready to eat. [music] Good picnic. Good food. >> Well, GOOD. >> Heaven forbid our new car should give us a ride like that. >> Not a chance. Our new Chevrolet rides smoother and gives more allaround comfort than any car we ever owned. That's right. That's why we bought it. But you know, I can't imagine what they've done to make it that way. >> Oh, lots of things. Things you can't see. Hidden values. >> Now, you take that easy steering. >> Oh, boy. Remember me? I'm your wife, not one of your engineering friends. >> Oh, even you can understand this. Years ago, front wheels had a solid front axle. When one wheel went over a bump, the other wheel bumped too. The steering wheel jerked and passengers rocked and jolted. Then they figured out how to suspend the wheel separately. Something like this. With the wheels on separate axles, they can't pass bumps to each other. So bumps have less effect on steering. Our Chevrolets have had that kind of front wheel suspension for a long time, but the engineers still weren't satisfied with the steering. You see, front wheels are connected to the steering by what they call tie rods. And because the steering wheel is over on the left side, one tie rod was longer than the other. It was like, well, imagine trying to steer a rowboat with one ore longer than the other. With ores of unequal length, you'd have to pull hard on the short or to get the same steering effect as an easier pull on the long or here's what happens in the automobile. To steer the wheels, you have to push the tie rods. And remembering the rowboat, you can see that you'll have to move the tie rods different distances to get the same steering results. Also, as the front wheels bump up and down, the tie rods turn them slightly. Both wheels turn inward. But because of the unequal tie rods, one wheel often turns more than the other. So, in straight ahead driving on rough roads, unequal tie rods can make a car pull slightly to one side. >> Not good, huh? >> No. And a difficult engineering problem to boot. But if the tie rods were of practically equal length, each would move the same distance to get the same steering result, and bumps would have an equal effect on the wheels. Yes, there were a lot of problems involved in designing such a system, but we have it on our new Chevrolet. The tie rods are now practically equal in length, and they're connected to the steering wheel through a third arm called an idler arm. This even balancing of the steering system makes it less work to steer and we get practically no road shock through the steering wheel, no wheel fight. That's center point steering. What makes our new Chevy seem to sense where you want it to go? >> H a car with road sense. >> That's a good name for it. >> Say, where the kids? >> Over there on the teeter totter. >> Do you think Kathy's all right? >> She's in the best spot. They bounce hard. Kathy gets a smooth ride. And that very same idea is one reason for the smooth ride we get in the new Chevrolet. >> What idea? >> Well, a car acts sort of like a teeter totter. When you drive over bumps, it rocks up and down. In some cars, the back seat is over the rear wheels where passengers bump up and down like the kids on the end of the teeter totter. In our new car, the seats are between the wheels where you get the smoothest ride. Like Kathy at the center point of the tetata. With center point seating, all passengers get a front seat ride. But centerpoint seating is just one of the reasons why our new car rides so comfortably. Another reason is what they did with the rear springs. Well, uh, this will take some pretending, but well, just imagine this chain is a rear spring, and the flashlight is a gadget called a shackle. >> A shackle? >> Yeah. A kind of pivot. The spring is fastened to the frame at the front. Shackle at the rear. When a bump pushes the wheel up, shackle and spring act to cushion the shock. Now, with ordinary springs and shackles, one passenger in the car gets quite a jolt from each bump. The springs are too stiff. However, three passengers get a pretty good ride. Five passengers can hit bottom. The spring is too stiff for light loads, too soft for heavy loads. Finding a spring system that will give the same smooth ride regardless of the number of passengers. But they finally found a solution. Part of it was timing the shackle so the angle between the shackle and the spring was much wider. Then they put in a softer spring to give the single passenger a comfortable ride. With heavier loads, the shackle moves back, stretching the spring to stiffen it. The more passengers, the farther the spring is stretched and the stiffer it gets to cushion the heavier load. And that's our new Chevy. softer rear springs with a shackle designed to give just the right spring tension for a comfortable ride, whether it's carrying one passenger or five. >> So, that's why the car seems to ride the same whether I'm driving alone or with the whole family. >> That's right. But there's even more to our new Chevy's riding ease. Next time we go to the airport, watch the landing gear while an airplane lands. And notice how the shock absorbers cushion the tremendous weight of the plane as it hits the ground. The action of the shock absorber piston sliding into an oil filled cylinder absorbs much of the shock. Let's make a model. We'll use this for the piston and this for the cylinder with water instead of the oil. Now, when a bump pushes the piston, uh-oh, I forgot something. These holes represent the valves in a real shock abselder which control the fluid flow when the piston is pushed down. They permit the piston to slide down the cylinder but slowly on the rebound. A spring pushes the piston up and again the fluid controls the action. Our Chevrolet shock absorbers are now this same type. When we hit a bump, they smother the shock by slowing down its effect. One of these direct double-acting shock absorbers is mounted in each front suspension unit, teamed up with the strong coil springs. In the rear, the same kind of shock absorbers are placed diagonally instead of straight up and down. This is so they'll act like the braces on the swing the kids are using. They steady the body of the car on curves and in crosswind driving. So, you see, there are three big reasons why our new Chevy rides so much easier. the centerpoint seating, the new spring and shackle arrangement, and the new airplane type shock absorbers. >> You'd never think simple things like that could make so much difference. >> Simple, she says. They seem simple after they're perfected, but what it takes to develop one of those simple things and make sure that it works. Why do you >> hang on? Don't you think Tommy swinging Gail too hard? >> Oh, she knows how to hang on. >> Do you know of a better way to stir up a breeze? Sure. Breezing along in our new car. >> Well, you got something there. >> You know, they call it the car that breathes. >> Up front under the hood are two air intake scoops leading to the passenger compartment. When the car is in motion, outside air is forced inside. The amount of air admitted can be controlled by vents which open or close so you can have air from both scoops, from one or from neither. Another thing, the air tunnels are slanted upward to help keep out dirt and water. And screens and baffles make doubly sure only air can get through. Outside air also passes right through the heater core. So when the heater is on, the air is warmed as it's forced into the car and over the front seats into the rear compartment. Also, the tunnels beneath the front seats offer air circulation to ensure uniform temperature front and rear. The blower builds up enough pressure to force stale air out as well as keep cold air from leaking in. The heater controls regulate the temperature of the air and the speed of the blower. For instance, in warm, rainy weather, you can turn the heat off entirely, turn the blower on, and fill the car with cool outside air. Our defroster is controlled just as easily with the wide defroster slots beneath the windshield. Ice, steam, and fog are melted away more rapidly than I ever thought possible. >> Yes, from the standpoint of passenger comfort and of smooth riding and driving ease, I think we've got a pretty good buy. >> Well, I'm satisfied, and I'm not too easily pleased, as you may have noticed. >> Yeah, don't I know. Of course, we've just talked about a few of the many things that made Chevy my number one choice. >> What's this? >> That's your dad's conception of our new Chevrolet. >> Ah, you're kidding. >> Yeah, son. It's the only way I could think of to show your mom the hidden values in our car. So, when we get going, she'll know some of the reasons why we get all that big car performance from our new Chevrolet. [music] health in sickness and health. >> Every year, more than two million American couples get married. >> And every year, almost 1 million American marriages end in divorce. >> I lane take thee, David, >> I lane take thee, David, >> to be my wedded husband. >> Is there any way to know which marriages will succeed and which will fail? >> To hold >> from this day forward. From [music] this day forward, [music] why would I get married? Um, I really can't think of any real good reasons to get married. Now, you could love somebody and uh I mean, you could love them to death, but uh if you get married to them, that means you got to start paying for them. All right. So, first thing, if you going to pay, I mean, if you going to marry somebody, you got to pay for them. You got to pay for you. You got to pay to eat. You got to pay to sleep. You got to pay for food. Then if kids come up, you got to pay for kids food. You got to pay for them. You got to pay for more clothes. >> It's a very difficult question whether or not you get married. A lot of our friends lived together for a while. When they did get married, it sort of changed what they had. They took each other for granted. >> Yeah. Yeah. But there's there's something about being together permanently that demands a a commitment. And I don't think it's strong enough any other way except being legally married. Yet, despite the doubts, the idea of marriage is so much a part of our culture that over 90% of all Americans do get [music] married at least once. >> [music] >> Great. Finally did it. >> For sure. I'll get married because I don't want to be different from everybody else. >> We've been taught that getting married is a part of growing up. So some people just assume that by the time we reach a certain age we should be married. >> You should get married when it's really great. It's right through it. >> That pressure for marriage from friends, relatives, and the very structure of our society has created a kind of myth about marriage. A mistaken notion by some that getting married solves all our personal problems. >> I want a wife because I need a wife really, you I need someone to take care of me because I'm very rowdy and uh I usually get carried away a lot of times with myself and get in trouble, you know, and so like I need someone to, you know, more or less calm me down and say, "Hey, well, you know, you do this and take care of yourself and, you know, put me in line, you know, if I don't do that, then I'm not going to be able to make it." You know, >> others marry because they are insecure. >> I don't need anybody else. I feel secure with him. Why should I bother with anybody else when I have him? >> My wife and I, we have each other now. And I love her very much, and that's all I really need. >> And if the timing is wrong, even a good reason for marriage can become bad. >> Don't mind telling it. We were going to get married anyway, but she got pregnant, so we got married a little sooner. It doesn't matter cuz we're in love. >> It was the right thing to do, you know. Still others enter marriage with unrealistic notions of romance. >> Because Bill and I love each other. We want to be together. I mean, he doesn't have a job and I'm still in school, but it doesn't seem to matter. I mean, since we're in love, nothing else matters. [music] We've learned to think that love is the only reason to get married. And in today's world, [music] it is a most vital ingredient for matrimony. But it wasn't always that way. >> [music] >> In other times, people married less for love than for practical reasons. Reasons [music] such as raising children who could help work the farms and then could support parents in their [music] old age. Back when women were [music] expected to be wives and mothers and little else, they either found a man to marry or [music] were forced to live a kind of half-life as a spinster. [music] To America's early settlers, being married meant having a partner [music] who could help in the job of survival. And for most people, marriage was the only way they could satisfy their normal sexual desires. [music] [bell] So, if the dreams of those couples didn't always work out, and if they no [music] longer felt they loved each other, it was still usually in each one's best interest to stay married. [music] Yesterday's lifestyles don't work in today's world. >> 69. >> Our whole economy has changed. I think everything >> with gadgets, appliances, and convenience foods, a single person can easily tend to all household chores without help. >> Our standards for sexual behavior are far less restrictive. >> So, what's happening after the party? >> Well, I think you're going dancing. >> Pensions, insurance, and social security give support in old age that children once provided. Women can get good jobs. >> Bring that file, the uh county file in public works in, please. >> And even in sports, the rigid sex roles that once prevailed are becoming obsolete. So people are more free to do as they wish, regardless of gender. With those practical reasons for marriage no longer so important, there is one justification for marriage that still makes sense today. Most of us still need one person with whom we can trust and share our lives. Well, I think first of all, she's my best friend and we trust each other and support each other and we understand each other. I most of all I guess we're uh we want to make the commitment. >> I agree with all that. I think there's a special commitment to getting married that can't be expressed any other way. But I think that most important of all, we're in love, >> right? >> Love. >> Let's go. >> The word describes such a range of emotions and has so many meanings that the dictionary has more than a dozen definitions. I love sir. >> Love, noun, a strong, usually passionate affection of one person for another based in part on sexual attraction. The object of such liking, [music] a deep and tender feeling of affection for or attachment or devotion to a [music] person or persons. to delight in, take pleasure from an expression [music] of one's love or affection. To feel the emotion of love be in love. >> Yet [music] not one of those dictionary definitions really describes the bond of trust, friendship, respect, and caring that is at the heart of every good marriage. Which leads to the next question. >> Thank you. >> What are the good reasons for getting married? Why does one get married? I think one gets married uh for an sexual attraction. But why does one stay married is a matter of sharing. Sharing one's possession, one's family life, one's home, just not eating alone at night. A big part of it for me is having somebody I can absolutely trust. I don't mean with money or things like that. I mean with uh with feelings, deep feelings. Feelings so deep sometimes you can't even think to yourself about them. For me to be able to trust her with those feelings is uh makes me feel that marriage is right to me. Marriage is having a friend, a lifelong companion. Once you get out there on your own, you realize it's it's really a very lonely world. The main thing is the togetherness means uh companionship, love, sharing the good times, bad times. You've got ups and downs. You need someone. Everyone needs someone to talk to, smile with, cry with. It's having one person in the whole world for whom I care more than anyone else and knowing that he feels the same way about me. I love you. >> I love you, too. >> Let's get married. >> Okay. When couples think they're in love because they feel a strong sexual attraction and the thrill of romance, they often decide to get married. That may be why almost 40% of all American marriages end in divorce. >> It's really very difficult for me to handle this over the phone. Why don't you call my secretary and we'll make an appointment for the beginning of the week. Fine. Thank you very much. I'm sorry. I think the expectations that people have when they go into marriage are often very unrealistic. To simplify what's really a very complicated and constantly shifting human interaction, I'd say that success in marriage depends on three things. Whom you marry, when you marry, and perhaps most important, your reasons for getting married. What do you think? >> In theory, anyone of the opposite sex who [music] is not directly related and is over the age of consent is a potential mate. >> David, why don't you like to go out like this? It's so odd. >> But successful marriages are most likely to occur among people who are similar. Similar in things like their age, their ethnic and racial background, their level of education, their social class, and their religious outlook. People who feel they are equals usually make the best partners. It's that simple. >> Well, so how'd your date go with David last night? >> Well, I said, "Yeah, that's so great. >> He's getting married." >> I am so excited, Lisa. I used to think that little things got in the way, like, you know, moodiness being moody and us having different cultural backgrounds, >> things like that. But it doesn't. >> Okay. Where are you? >> Aren't we going to the Anderson's party? >> Nah. >> You said you wanted to go. >> I'm too tired. >> That's okay. If you're too tired, we don't have to. David, you forgot the toothpaste again. Hang up your clothes. Don't leave them for me. But after the wedding, when the romance cools a bit, >> differences in basic attitudes and values can cause so much friction that the marriage eventually is torn apart. >> This too. >> Okay. >> I don't know why I got married in such a hurry. Maybe it's cuz you laugh at all my jokes. This isn't funny. >> Isn't anything like I thought it would be. Seems like it should be a give and take process. Seems like he's doing all the taking. I'm doing all the giving. >> If men and women would just take a little time to know each other and find out if they really want the same things out of marriage, the divorce rate would sink like a rock. [music] Experts say there are three basic styles of marriage [music] and all the others are variations. The most common used to be the traditional marriage in which the wife devotes [music] her life to her husband. [music] >> Thank you, dear. >> You're welcome. [music] >> The companionate style of marriage is where the wife has some interest of her own and also helps her husband in his work. What are you doing today? >> I'm playing tennis with your new [music] client's wife. [music] >> You ready? >> The third style is the egalitarian [music] or equal marriage in which both mates share the money earning and [music] household duties. So each is free to grow and develop as an individual. >> Oh, Joe, can you pick up some food for supper tonight? I have a meeting at 5:30. [music] >> Uh, yeah, I'm free. >> If one spouse insists on a traditional type marriage and the other wants a more equal relationship, those folks are headed for trouble. I see that kind of thing happen all the time. It simply appalls me how few couples take the time before the wedding to discuss the kind of roles they'll play after they're married. Maybe it all boils down to really understanding yourself before making a commitment to someone else. Yet, even with the best reasons for marriage, no couple just lives happily ever after. As things like jobs, health, and values change, the marriage must change, too. >> A year ago, I would have never dreamed that this would be happening. But I really like where we're at. We get along well together. And it feels good being together. Feels right getting ready to have a family. I mean, we do have arguments and have had fights, but I've never been worried that he would pack up and leave. I think we want the same things out of life. And I understand myself well enough now to know that I could never be as happy living alone as I am living with him. Being married. >> Problems in marriage [music] usually begin long before the wedding because the couple decided to get married for reasons that were weak or selfish. Perhaps they wanted to get away from a bad Food and people. Food produced by people. Food transported and distributed by people through retail and wholesale markets. Food consumed by people everywhere. Food for play and work. for growth, for healthy and happy living, food to meet the needs of man. First of all, foods to meet the constant need for energy. We can measure in calories the energy requirements for people of various ages and in various occupations. But foods must provide more than calories. Experiments with animals show that an adequate daily supply of proteins, minerals, and vitamins is also needed to ensure normal growth, development, and body functioning. Whenever one or more of these food elements is lacking, vitamin A, for example, disease is likely to develop. It is easy to recognize malnutrition in times of famine. But malnutrition caused by lack of one or more food essentials is often hidden and is revealed only by careful examination and chemical tests. To prevent malnutrition, adequate amounts of five food elements are necessary. Carbohydrates, principally starches and sugars, fats, proteins, and vitamins and minerals. We need a variety since a combination of most of the needed elements is found in only a few foods such as milk. For the world's population as a whole, the food consumed each day should furnish energy equal to 2800 calories per person. For the United States as a whole, consumption is above this amount. And in Europe, consumption is almost up to it. But in Asia, normal consumption is far below the level necessary for healthy living. We must remember however that great variation exists within each of these areas. The calories in an adequate diet must come from a variety of sources from 1/3 to 1/ half the calories should come from the cereals and potatoes depending upon the cost and availability of foods. To ensure a balanced diet, the remaining calories should come from fruits and vegetables, sugar and syrups, fats and oils, milk and milk products, and from lean meat and eggs. A variety of foods is essential to a good diet. In the United States, a variety of foods is available. Foods rich in calories, foods rich in minerals, foods rich in vitamins, foods rich in proteins. Americans can enjoy a varied diet. Nearly every day, the average American family eats milk and meat, vegetables, and fruits. But how does the American diet compare with the adequate diet? About 1/3 of the total calories come from cereals and potatoes. The remaining 2/3 are obtained from other foods. Notice the large proportion of calories that come from animal products, fats, milk, meat, and eggs. We see here that food consumption appears adequate. But we must remember that the diets of many people in the United States can be greatly improved. In southern Europe, the principal foods are wheat, corn, and fruit. The chief foods of Northern Europe are potatoes, rye, wheat, and dairy products. Throughout Europe, some meats are consumed. Breads and other cereal products, potatoes, and vegetables are typical European foods. Generally, foods are more limited in variety than in the United States. Although European countries differ greatly in their diets, European people taken as a whole obtain more than half their calories from cereals and potatoes. Less than half the calories come from foods rich in protein, minerals, and vitamins. Again, by comparison, it is evident that many European diets are inadequate. In Asia, rice is the major food. Rice is produced in the warm, moist regions where most orientals live. Other important foods are millet and vegetables of various kinds. Poultry is fairly common and fish is widely used. But the oriental meal usually contains only limited amounts of the protection foods, proteins, vitamins, and minerals, and it generally lacks sufficient calories to meet basic energy needs. On the average, the people of Asia obtain more than 4-fifths of their calories from cereals and potatoes. The protective foods provide less than 1/5if of their calories. When we compare this with an adequate balanced diet and with the average diet in the United States and Europe, it is clear that the average asatic diet is seriously inadequate. However, the problem of adequate diets for all is worldwide. In the United States and Canada, probably onethird of the people have poor diets. In Latin America, probably twothirds of the people lack adequate food. In Europe, about 1/ half are undernourished. In Asia, more than 3/4s suffer from food deficiencies. Onethird in the United States and Canada, 2/3s in Latin America, one half in Europe, 3/4s in Asia are poorly fed. In studying the worldwide problem of more and better food for all, we must consider a number of factors. First, the growth of population. Between 1740 and 1840, the world population doubled. Again, between 1840 and 1940, the population more than doubled. The food problem has been intensified not only by this phenomenal growth but also by the unequal distribution of the world's population. While only 17th live in the whole of the western hemisphere, Southeastern Asia alone supports about 1/ half. There is unequal distribution also of the amount of land under cultivation. This varies from 3 acres per person in the United States and Canada to about half an acre per person in Asia. This problem can be relieved to some extent by bringing more land under cultivation through irrigation, clearing and draining. The productivity of the land can be increased by crop rotation, by the use of fertilizers and by the control of pests and diseases. Income, ability to buy is another basic factor in this world problem. The spread of industrialization, however, can help to raise incomes and buying power everywhere. Complex problems in the distribution of foods must also be solved if increases in production and income are to be effective. Finally, longestablished food habits often determine what people eat. Frequently, this handicaps the development of better diets. But a better understanding of nutrition can change food habits and influence attitudes. Both habits and attitudes are factors in the world's food problem. In order to meet the food needs of the world's population, we must cope with the problems of production and distribution. It is possible to provide adequate food for all, but only if we see the problem and do something about it. Hi you. You say you're trudging down life's dusty road and you're hot and thirsty cuz it's high noon and your feet's all swollen up and your wife's forever nagging you to take movies of the children and you having enough strength left to lift that heavy camera. And if she opens her mouth just once more, you're going to let her have it in living color. Is that your trouble, Bunky? [music] WELL, LIFT YOUR HEAD UP HIGH. TAKE A WALK IN THE SUN. THERE'S BRIGHTNESS AND NOBILITY AND BEAUTY AHEAD. [music] [music] [music] >> [music] >> HEAT. HEAT. [music] [music] >> [music] [music] >> HEAT. >> [music] [music] >> WELL, there's a bright new day. Bright new day. Bright new day. Bright new day. [music] You say you're feeling awfully jittery and highrung and having great difficulty making [music] ends meet and your position seems untenable. And on top of it all, you got your brand new [music] suit on. And somehow or other, you have the sneaking suspicion your friends are all walking out on you. Is that what seems to be troubling you this afternoon, chum? Or is it one of those days when everything goes bad down at work? [music] Well, lift your head up high. Take a WALK IN THE SUN WITH THAT DIGNITY AND STICK TO THAT. THAT YOU SHOW THE WORLD THAT EVERY CLOUD HAS A SILVER LINING AND THOSE THAT AIN'T GOT SILVER FILLED plastic linings. Are you disappointed cuz you can't figure out how to beat the heat or how to be popular at PTA meetings? Well, as a famous old philosopher once said, life is a broken chair followed by a good fist fight. And you say that your wife thinks you should photograph her mother and you're planning to shoot them both at once. Is that what's going around inside your noodle bunky? >> [music] >> You say they're rude to you in the store when you ask to see a motion picture camera costing less than $100 and they try to steer you on to the $250 model. or else they want to switch you back to a still camera. But you really want to have a motion picture camera so you can take pictures of your friends when they drop in unexpectedly on a nice quiet Sunday. [music] Or record the memorable events in your life like when the plumber went off to fix a faucet in Philadelphia and couldn't be reached for six days and nights. NO, DON'T GIVE UP. NEVER GIVE UP THAT SHIP. THERE'S A BRIGHT new day in store for you. THERE'S A NEW TOMORROW HERE TODAY. KEEP YOUR HEAD UP HIGH, YOUR BUDGET UNDER CONTROL, AND YOUR spirits bright. If you used to get all tangled up when you try to make movies and you were confused and discombobulated with the multitude of dials and all those nasty numbers and things you just didn't understand and knew you never would. [music] And your brother-in-law said he'd only try this once and you'd better get a good picture, but you didn't notice it was indoor film and you were shooting outdoors. And then the next roll of film you turned over the way it said but forgot and turned it over again. So you had a reel full of double exposures. WELL, DON'T GIVE UP. THE EASTMAN KODAK COMPANY SCORED THAT GREAT BIG BREAKTHROUGH YOU'VE BEEN WAITING FOR. THE BIGGEST ADVANCE in movie MAKING IN THREE DECADES IS HERE. No friends, movie making need no longer be a chore. And you don't need an engineering degree. Hold it, mother. [music] There's a whole new kind of movie making on the scene. Eastman Kodak's new inatic movie system. Nothing to do but load and shoot. No threading of the projector. Simplicity, friend. That's the bright NEW DAY YOU'VE BEEN WAITING FOR. IT'S FUN AGAIN. AND YOU'LL NEVER BE BLUE. NO, YOU'LL never never be blue. What? What on earth was all that about? >> Well, it's about this new uh camera. This great new Kodak Instamatic movie camera. >> No, you haven't gone and gotten us back into making home movies again. >> Oh, well. No, no, wait, wait, just a minute. Let me >> Nothing doing I won't have any part of it. dials, numbers, filters, expensive gadgets, complicated gadgets, and after all that expensive equipment you bought last year and used about twice. >> Loveboat, this is not expensive, and it does not need a lot of extras. It's got everything we need right here and all builtin. >> I've heard that before, Loveboat, >> don't involve me in it. >> Honey, just let me show you. >> Unhand me, sir. You got mad enough at me last time you tried to turn me into an optical scientist. Let me show you. >> It's you, husbands and fathers. You know, your technical skills are going to confound future generations all over America. Reel after reel of film, leaving a record for posterity of families with no fathers. Daddy's always behind the camera taking the pictures. It's going to be very interesting when they dig it up about a thousand years from now. How did they do it? They're going to ask. >> I'm trying to explain, dear. At last, it's very simple. Not movie making suite having families with no fathers. >> Now here, load that camera. >> You're not going to get me tangled up in this. >> Open the camera. See? Now, put this in the camera. >> What's this? >> That is the film. Put it in there. >> Super eight Kodapac movie cartridge. Mhm. >> This is a film. >> Mhm. >> All right, genius. How do I put it in there? >> There is only one way you can put it in. >> Like that. >> All right. Now, how do I thread it? >> No need to thread it. It's all ready to go right now. Now, close the camera. >> Now, what? >> Now, let's go out and make movies. >> Oh, just a minute. You're going to have to show me how to set all these silly numbers. >> This camera doesn't have any numbers. >> Now, wait a minute. I remember from the last time that films have speeds and you have to set the camera for the speeds. >> You've already done that. >> I haven't done a thing. >> Oh, yes, you have. Now, look here, my child. When you drop that cartridge in there, it told the camera exactly what the film speed was. It's all set to go. And look. You can always tell what kind of film you've got by looking exactly right through there. >> Nobody likes a smart apple. What do we do now? No, you just press that little button and you're making movies. >> I don't have to wind it up or anything? >> No, it's driven electrically. You >> mean I'm making movies? >> Yes. Of my foot. >> All right, you do it. >> All right, go on over there. Pose. All right. I will [music] [music] hide this. This is movies. Ski ski. Oh, hey. Let's try something else. [music] >> [music] >> Don't look now, but who's taking the picture? >> The camera. >> The camera? >> Yeah. There's a little button there that you can lock down if you want to, so you can make a continuous run. >> Oh, that's wonderful. >> Yeah. >> I'm going to take your picture. >> Okay. [music] >> Wait a minute. I knew there was going to be trouble. I knew it would get complicated. >> Why? What's the matter? >> Well, it's getting darker and we're going to have to reset the camera for the right what you call it, the right exposure. And and and you're going to have to do something about this thing up in front here, the lens. >> No, no, my child. There's no need to. Not with this camera. You see, there just happens to be a batterypowered electric eye which measures the light and sets the lens for you automatically and continuously, even while you are shooting. Shh. >> Then it really is just drop in the film, push the button, and the Instamatic does the rest, >> right? >> Okay, let's go home. >> Why? >> Well, how do we know how much film we have left in the camera? >> Right here on this counter. >> Oh, well, goodness. It's almost time to turn the film over. You have to go indoors for that. Or at least in the shade. I remember once you crawled under the car. >> Mhm. But not with this camera. There is no more turning over a film. You see, the new Super 8 film that Kodak has developed for this instatic movie camera is already 8 mm and it's 50 ft long. You just shoot until you need a new cartridge. And you never have to wind this camera. Hey, but we can go home anyway. I want to take some indoor shots. >> Well, even I know you have to have a lot of artificial light for taking indoor movies. >> And right here, we have a lot of artificial light. >> That dinky thing, >> this dinky thing happens to be the newest movie light. The ineatic movie light. Look, it just plugs right in. >> But don't you have to have some kind of special indoor film or something? >> No, not anymore. You see, Kodak's new Super 8 film is a universal film. It's good both indoors and outdoors. Now, watch. When you're shooting film outdoors, there's a filter over the lens at all times. When you plug in the M movie light there, you're all set to take indoor film. It automatically moves the filter away. Oh, >> I know what Let's do. Let me use the rest of the film on the baby. Okay, >> fine. >> [music] >> Goodness, darling. This really is a wonderful camera. With this inatic movie camera, I just can't make a mistake, can I? >> Well, not unless you have some strange power that Kodak never heard about. Now, you can be the first on your block to win an Oscar. >> All right. I'm a director and I'm going to shoot a picture. Now, I can't load this camera wrong because the cartridge won't let me. Right. Right. >> And I can't set it for the wrong speed film. >> Correct. >> And I don't have to worry about exposure settings >> because the electric eye does it automatically. >> And I can't turn the film over too many times and get double exposures >> because you don't turn the film over at all. >> Check. And I never have to wind the camera. >> And you always know what film is in the camera. >> And the same color film is good indoors and out. >> Absolutely right, little lady. Here's your Oscar. >> Cut. >> What's the matter? This camera is so simple and so much fun. It almost made me forget >> what? >> That projecting the movies is the one thing left that really makes me hysterical. >> Well, we'll just see about that. [music] [music] >> You mean this is all I do? >> That's right. That's all. >> Look at that. It's quite a system, isn't it? Camera, film, projector, all designed to make home movies the simplest thing in the world. Well, all ready for Lights Out. >> Ready. [music] [music] But but >> what's the matter now? Oh, >> nothing's mattered. The pictures are so brilliant. I've never seen pictures like this. >> Oh, well, there just happens to be a very good reason for that. You see, Kodak's new Super 8 film has 50% more picture area on it than regular 8mm film. That's like making one of our picture windows half again as big. More light comes in, everything gets brighter. There's more detail in the shadow areas, and each scene is sharper. >> You're wonderful. >> Me? >> Yes. You bought our new Kodak inatic movie camera. >> Yeah, but when do I get to use it again? [music] >> GET UP AND GET GOING. YOUR NEW DAY IS HERE. HURRY TO YOUR FRIENDLY NEIGHBORHOOD KODAK DEALER. NO TIME TO DELAY. GO PUNKY, GO. EVEN IF YOU HAVE ONE Kodak inatic movie camera, you'll want to get another Kodak inatic movie camera. And you were right. YOU NEVER GIVE UP. NO, NEVER GIVE UP. [music] [music] [music] >> [music] [music] >> HEAT.