Aunt Jemima Pancakes "Wake Up Daddy"

Description: An advertisement for Aunt Jemima pancake mix in which a young boy begs his father to wake up so that his mother can start cooking pancakes. An offscreen narrator states that even pancakes made from scratch rarely match the quality of Aunt Jemima's over shots of mother and son cooking the pancakes on a griddle and the family eating them at the table. Submitted for the Clio Awards.