Atlantic Imperial Gas Promo

Genre: Educational

Creator: ATLANTIC IMPERIAL

Format: 16mm

Sound: sound

Description: hobslane - Made for Atlantic Imperial gasoline A woman rolls a baby carriage onto a stage, reaches into it, pulls out a shiny new carburetor, snuggles and coos to it and THEN starts rambling about how Atlantic Imperial makes her life worth living while a demented emcee nods approvingly! Among several brief B/W sequences is newsreel footage of Fidel Castro and Nikita Kruschev dubbed over with creepy, bellowing voices drooling praise for Atlantic Imperial carburetors! Also included is an idiotic “skit” involving a beatnik at a filling station, not to mention an even dumber sequence with a dwarf and four women dressed like Barbara Eden in “I Dream of Jeannie.” This promo probably sold zero carburetors and left its target audience wondering if Atlantic Imperial was run by drug addicts. Indeed, try to imagine an Ernie Kovacs show on PCP and you’ve got a fair idea of what this whole thing is like. Actually, I WISH I had the whole thing, but unfortunately, before the dwarf sequence has concluded the footage cuts off into a replaced end title (no opening credits, either, it just fades in from black).

Transcription

foreign just thought you might like to see that now of course it has nothing whatsoever to do with a clean carburetor but everybody needs a little lift at the beginning of the meeting [Music] thank you Sherman gentlemen tonight from New Hampshire to Florida close to 10 000 dealers in their driveway salesman are assembled to hear about our new Imperial campaign and we extend a very hearty welcome to you new dealers too let's see what for the new dealers welcome aboard gentlemen well as I said we've had a good year a successful year for Atlantic in fact Because of You dealers our customers now have the cleanest Carburetors in town excuse me just a minute I just got together doesn't matter is this yours this is my carburetor it's a clean carburetor a fine true good carburetor it used to be dirty but Atlantic Imperial has made it a beautiful Dependable part of the family car and useful too sir my life has changed I'm a changed woman babies change they're regularly of course of course the grass is greener oh really now my carburetors if I could I could show the world but a static Imperial headphones it's right mad as well right that's why we're here to tell the world the whole world and that's why we hit a whole world knowledge [Music] it's enthusiasm well gentlemen our service to the public has been better than ever this year our position in the competition picture was improved in many markets we're a solid number one and our profits your profits have been greater uh [Music] we intend to make those profits even greater this year now you know that's a wonderful word prophet but profit depends on a great many things mainly people satisfied people satisfied customers now do you remember last spring these satisfied customers [Music] everybody will abolish or you're not so wonders Atlantic Imperials [Music] well now in Atlantic Imperial thank you in the carburetors thank you it's a nice car good gasoline thank you that guy when he goes isn't it yeah thank you [Music] during the past year through your efforts millions of motorists discovered that Atlantic Imperial actually does clean carburetors and by so doing gives better performance your customers told you and we got it through thousands of unsolicited testimonials and so by the end of 1960 we were convinced that indeed Millions did know about Atlantic Imperial well it was terrific it was like an avalanche gentleman a slow steady beginning a mounting Crescendo more and more here and there everywhere me is now known [Music] and you know believe it or not even though there are millions who know there are millions more who should know and to prove this to you we went to Great expense to employ this highly specialized technique that has been made popular through television we've placed several hidden cameras in many of our marketing territories thus unseen by the customer our concealed cameraman were able to record some rather startling discoveries now here's what we found when we developed our film Adam are you sure your carburetor is clean hey big y'all pardon young man don't get personal our Ace cameraman in one very strategic location went on to win an Academy Award good morning so I thought with the Imperial today go hold it hold it I got your formula moans worked out pretty good for betching me all these years no give me uh two dollars 43 cents worth of Imperial that cleans my carburetor and a dollar ninety seven cents worth of regular that ain't quite half and half but it's a good one anyway and that uh and see it leaves me uh a Time provided Dr Pepper complete secrecy and privacy was most necessary shall I fill her up with the Atlantic Imperial well no no no no no no she's driving but I could use a refill the Hidden Eye ever watchful shall we spoke with the Imperial it'll clean your carburetor oh man clean my carburetor listen Daddy I like I'm on my way to the laundromat like you dig man like I can clean my own carburetor man in our wires that is well as you can see you've been telling your customers the clean carburetor story but there are those customers you just can't reach and let's figure this one out the clean carburetor story has been described by some as um well almost Magic now I wonder how a magician would figure this out see I I remember a magician my old daddy told me about I wonder what what was his name now charlemar linga shunly shunia Charlie for short that's it Charlie Charlie Charlie Charlie [Music] hey Charlie [Music] listen uh uh you're gonna be here for a few minutes and let me put a dime in the parking waiter something [Music] oh yeah China look here's the problem can we be alone foreign

Online Copy: https://www.youtube.com/watch?v=x39n4ikuJUU

Metadata Source:YouTube


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