Applaud Hand Cream "Hands Are a Woman"

Description: An advertisement for Applaud hand lotion in which a male narrator describes the qualities of the product over images of a woman's hands doing various activities like playing the piano, caressing a baby, washing dishes, and applying the product. The narrator emphasizes how the moisturizing qualities of the product allow users to maintain their "womanly" softness. Submitted for the Clio Awards.