Ansco: Super Anscochrome Film, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Ansco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, Dad, how are the pictures you took? 0:01 - Great, Son, look at that color and action. 0:03 This time I used Super Anscochrome Film. 0:05 Yes, even with fast-action or low-light, 0:08 you'll get superb color pictures 0:10 from super sensitive Super Anscochrome. 0:12 The A+ Color Film from Ansco. 0:14 ACE photographer Alex DePaula tells you why. 0:17 - I took two cameras exactly alike, 0:19 loaded one with ordinary color film, 0:22 the other with Super Anscochrome. 0:25 Then I shot this fast action scene 0:27 with both cameras at the same time. 0:29 Look at the results. 0:32 With ordinary color film, the action blurred, 0:33 but Super Anscochrome stopped the action 0:36 with life-like color. 0:39 That's why I recommend Super Anscochrome in the red box 0:41 for superb color pictures every time. 0:44 It gets the action other films miss. 0:48 Narrator Whether it's color films, 0:51 (camera shutters) 0:52 black and white films, 0:53 (camera shutters) 0:53 cameras, or projectors, 0:54 (camera shutters) 0:55 if it's from Ansco, you know it's A+. 0:56 (bell dings) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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