Ansco: Cadet Camera, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Ansco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (pleasant music) 0:01 - It's a great day for the youngsters, 0:03 the day of a long awaited school play. 0:05 And it's a day that dad will keep forever, 0:08 thanks to his new Ansco Cadet. 0:10 The A+ snapshot camera from Ansco, 0:13 that's always ready when you are. 0:16 Hasn't this happened to you? 0:18 You see a great picture like this, but it's gone 0:20 before you can focus your camera? 0:23 But not with the Cadet. 0:25 You just set this pointer, 0:26 look through the picture window viewfinder, 0:28 and it's yours in color or black and white. 0:30 No focusing, no dials, no nonsense. 0:33 No need to pass up those night shots either, 0:36 just clip on the Cadet flash unit, and you've got it 0:38 just as you saw it. 0:42 The complete that camera outfit, 0:43 everything you need for easy picture taking 0:45 is yours for only $10.75. 0:48 Whether it's color films, black and white films 0:51 cameras, or projectors, 0:53 if it's from Ansco, you know it's A+. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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