.. AND THE PURSUIT OF HAPPINESS

Year Published: 1941

Creator: Hotpoint Calrod Ranges

Format: 16mm

Color: B&W

Sound: sound

Description:

The 1941 promotional film "And the Pursuit of Happiness," produced by Hotpoint, showcases the transformative impact of modern kitchen appliances, particularly the Hotpoint Calrod Ranges, on women's lives. It emphasizes the liberation from traditional cooking drudgery, allowing women more freedom and leisure. The film features various scenes of women engaging in household tasks, juxtaposed with advertisements for Hotpoint products and insights into the manufacturing process of the Calrod units. It highlights the benefits of electric appliances, such as efficiency and ease of use, culminating in a portrayal of a satisfied woman enjoying her time in a modern kitchen.

Complete Record: The 1941 promotional film "And the Pursuit of Happiness," produced by Hotpoint, showcases the transformative impact of modern kitchen appliances, particularly the Hotpoint Calrod Ranges, on women's lives. It emphasizes the liberation from traditional cooking drudgery, allowing women more freedom and leisure. The film features various scenes of women engaging in household tasks, juxtaposed with advertisements for Hotpoint products and insights into the manufacturing process of the Calrod units. It highlights the benefits of electric appliances, such as efficiency and ease of use, culminating in a portrayal of a satisfied woman enjoying her time in a modern kitchen.