Analyzing advertising

Series: Elementary Consumer Education Series

Duration: 0:13:00

Year Published: 1973

Creator: Centron Corporation | Coronet Instructional Films

Format: 16mm

Color: Color

Sound: sound

Copyright: Registered 3Oct73 · MP24393 (Jul-Dec 1973) Copyright holder: Centron Corporation, Inc Production company: Centron Educational Films

Description: Discusses the wise use of advertising by presenting samples of ads and commercials in various types of media. Analyzes the advertising techniques used in each example and considers the advertisement's appeal and value for intelligent buying. Includes examples of emotional, logical, and fallacious advertising and product endorsement. Describes advertising techniques used to influence consumers, analyzes advertisements and commercials from various media, and deals with emotional advertising, celebrity endorsement, and misleading advertising., Describes advertising techniques used to influence consumers, analyzes advertisements and commercials from various media, and deals with emotional advertising, celebrity endorsement, and misleading advertising.

Complete Record: , Discusses the wise use of advertising by presenting samples of ads and commercials in various types of media. Analyzes the advertising techniques used in each example and considers the advertisement's appeal and value for intelligent buying. Includes examples of emotional, logical, and fallacious advertising and product endorsement., Describes advertising techniques used to influence consumers, analyzes advertisements and commercials from various media, and deals with emotional advertising, celebrity endorsement, and misleading advertising.NOTE: Two (or more) records have been merged together to create this data.