AMF: Sports Equipment, 1970s

Year Published: 1970s

Creator: AMF Sports D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator How AMF made the weekend. 0:01 One day, Monday came to AMF for help. 0:04 - Can you help me? I'm feeling very blue. 0:08 - What's the matter? 0:12 - Nobody likes me. 0:13 - Why not? 0:15 - Lousy, rotten day! Lousy, rotten day! 0:16 - I'm first day of another work week. 0:18 They're all grumpy and bad. 0:21 - Hmmm, I'll tell you what. 0:24 Let's put 2 days of recreation in front of you. 0:27 We'll call it a "Weekend." 0:30 We'll make them bikes to ride, and boats to sail, 0:32 and balls to bounce in bold, 0:36 to recreate, exhilarate, 0:38 let their other half live. 0:40 - AMF. We make Ben Hogan golf equipment, 0:43 Sunfish sailboats, Voit balls, 0:46 Hatteras yachts. 0:49 We make weekends. 0:51 Narrator And since AMF has been making weekends, 0:53 Mondays has been a happier day. 0:56 - Thank you. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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